Partnership Marketing Manager, DEATCH

Description

Essential Responsibilities

• Develop and manage partnership marketing strategies to drive business growth and engagement
• Build and maintain relationships with partners, including regional system integrators, digital agencies, and consultants
• Audit the existing developer program experience and identify areas for improvement
• Design, build, and deploy strategic marketing communications to support the developer lifecycle
• Take ownership of developer-focused platforms, enhancing architecture, content, and SEO
• Plan and execute lead generation campaigns and lifecycle communications for developers
• Manage Developer Meetup events, including invitations, logistics, and execution
• Collaborate with partners to create joint go‑to‑market strategies and co‑marketing initiatives
• Create marketing toolkit content to help developers promote solutions on their own channels
• Work closely with data and analytics teams to track performance and optimize strategies

Minimum Qualifications

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

What You’ll Do

Pioneer the Vision : You’ll be the strategic lead, developing and championing inspiring partnership marketing strategies that deeply align with PayPal’s goals. You’ll have a keen eye for identifying partnership opportunities that will unlock exponential growth.

Forge Powerful Alliances : You’ll lead the charge in identifying, evaluating, and winning key strategic partners or amplifying global partnership alliances for the local market – from leading retailers to e‑commerce platforms and cutting‑edge tech providers.

Spark Collaborative Magic : Collaborate to co‑create electrifying joint marketing and co‑funded campaigns with our partners. From captivating content to buzzworthy events and irresistible promotions, you’ll bring our combined strengths to life across all channels.

Champion Partner Success : You’ll be the ultimate relationship builder, nurturing deep and lasting connections with our partners. You’ll be their champion within PayPal, ensuring mutual value and exploring exciting new avenues for growth together.

Lead with Passion and Collaboration : You’ll work hand‑in‑hand with our incredible internal teams – US and DEATCH marketing, sales, product, legal – to ensure our partnership initiatives are seamlessly integrated and deliver maximum impact.

Measure the Impact, Fuel the Future : You’ll be a data devotee, defining and tracking key performance indicators that showcase the tangible impact of our partnerships. Your insights will drive optimisation and fuel even greater success.

Own the Journey : You’ll be a responsible steward of our resources, managing the partnership marketing budget with strategic precision to deliver exceptional returns.

Meet the Team

Our Consumer Marketing team in Berlin drives customer acquisition and engagement across Germany, Austria, and Switzerland. You’ll report to the Head Vertical & Partnerships Marketing, DEATCH, and work closely with Brand, Analytics, and Product Marketing teams across Europe and globally. If you’re a strategic, hands‑on Marketing Expert who thrives on creativity, collaboration, and delivering measurable impact, our team and this role are for you.

Your Way to Impact

At PayPal, we’re proud to be one of the most respected brands in the DEATCH with over 35 million active consumers. This role offers a unique chance to support the team to craft and implement insight‑led strategies, launch top‑tier marketing campaigns to amplify our brand and captivate consumers and prospects alike, and inspire our customers to engage with our products and advocate for PayPal. This is an excellent opportunity to work as part of our DEATCH Marketing Team to deliver outstanding and standout programs to win new customers, enhance engagement of our existing consumer base, and drive loyalty and advocacy.

What We’re Looking For

• 8+ years of experience in partnership or channel marketing, with a proven track record of developing and executing successful partnership programs
• Demonstrated experience in identifying, negotiating, and managing strategic partnerships
• Strong understanding of marketing principles and tactics, including CRM, onsite marketing, digital marketing, content marketing; event marketing is a plus
• Excellent communication, presentation, and interpersonal skills in German and English, with the ability to build rapport and influence stakeholders
• Strong analytical skills and the ability to interpret data to drive decision‑making
• Experience with CRM and marketing automation tools
• Ability to thrive in a fast‑paced, dynamic environment
• Bachelor’s and / or equivalent work experience required
• Bonus points if you also have experience in Fintech, Finance or E‑commerce industries

Our Benefits

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee share options, health and life insurance and more.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at.

Belonging at PayPal

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

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