Performance Marketing Lead (B2C SaaS | Google Ads + Meta | Subscriptions)

Location

Remote, EU Time Zone

About the Client

Our client is a profitable, independent SaaS company managing a portfolio of global B2C subscription-based products (digital tools, productivity, and lifestyle apps). The company operates fully remotely across Europe and the Middle East, building and scaling its own high-volume digital products worldwide.

About the Role

We’re looking for a Performance Marketing Lead - a hands-on expert who combines deep technical knowledge of Google Ads and Meta with a strategic, ROI-driven mindset. You’ll take ownership of performance marketing across several SaaS products, driving user acquisition and revenue growth in multiple markets.

This is not a generic PPC role - we’re looking for someone who can build scalable systems, drive measurable results, and ensure compliance at scale.

What You’ll Be Doing

• Plan, launch, and scale campaigns across Google Ads, Meta, and UAC, optimizing for CAC, ROAS, and payback period.
• Manage multi-country, multi-language campaigns, ensuring localization and platform compliance.
• Work closely with product, analytics, and creative teams to improve trial-to-paid conversion and retention.
• Analyze performance data using GA4, Looker Studio, and spreadsheets to identify growth opportunities.
• Proactively handle Google Ads policies, business verification, and disapprovals.
• Build scalable workflows and best practices to support future marketing growth.

What Makes You a Great Fit

• 6+ years of hands-on performance marketing experience, including Google Ads (Search, PMax) and Meta.
• Proven success managing large daily budgets and optimizing for profitability, not just spend.
• Experience with B2C SaaS / subscription-based products and short decision cycles (trial → paid).
• Deep understanding of CAC, ROAS, LTV, and revenue-driven optimization.
• Strong analytical mindset with proficiency in GA4, GTM, Looker Studio, Excel.
• Excellent communication skills in English (Upper-Intermediate+).
• Bonus: experience with Microsoft Ads, UAC, or affiliate marketing.

What Our Client Offers

• 22 paid vacation days + public holidays (based on your country).
• Fully remote role with flexible working hours (7:00–18:00 GMT+2).
• Annual performance bonus.
• Sponsored upskilling and professional development.
• Annual company retreats in Europe (fully covered).
• High-caliber, senior-level team.
• No startup chaos — only focused, scalable product work.

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