Performance Marketing Specialist (d/f/m) - German speaking

Overview

What is Leapsome?

Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.

Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation and engagement.

Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.

It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work!

Your Opportunity

We’re looking for a Performance Marketing Specialist to help drive the next stage of our customer acquisition. In this role, you’ll be managing paid search and paid social campaigns, working across Google, Bing, Meta, LinkedIn, and more. You’ll be hands-on in building, optimizing, and scaling campaigns — using data to guide decisions while also contributing to the creative strategies that power performance. This role is a great fit for someone who enjoys working end-to-end: from writing and testing ad copy and creatives, to shaping full funnel media buying strategies. You’ll collaborate closely with cross-functional teams and have the opportunity to shape how we grow and engage with our customers.

What is your job?

Media Buying

• Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
• Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
• Write, test, and optimize ad copy, ensuring continuous performance improvement.
• Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels.
• Proficient in translating data into insights using tools like Google Analytics.
• Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.

Creative Strategy

• Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development.
• Write converting creative briefs for UGC creators and in-house Design teams.
• Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc.
• Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights.
• Experience with conducting creative research through platforms like Ads Library, as well as deep dive into customer research.
• Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements.

Who are we looking for?

• 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development.
• Native-level fluency in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.
• Passion for combining storytelling with data to create high-converting ad creatives.
• Experience in directing creative teams, agencies, and UGC creators.
• Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.).
• Outstanding organizational skills and experience with project management systems.
• Experience in using Google Analytics or equivalent analytics platforms.
• An experimental mindset and curiosity about applying AI tools in marketing workflows.
• Experience with creative analytics platforms such as Motion is a plus.

Benefits

• Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
• Teammates: Join a diverse and international team of talented, smart, and kind people
• Feedback and recognition: We value feedback exchange and celebrating successes — big and small
• Hybrid model: Enjoy our hybrid model by working from home or in our office with a comfortable work-from-home budget
• Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
• Vacation: Take 30 vacation days every year, plus public holidays
• Learning and development: Develop your skills with a yearly development budget of €2,000
• Mental health: Access to 1:1 therapy sessions via our mental health partner
• Wellness: Stay active and healthy with Urban Sports Club membership
• Team Building: Have fun at monthly team activities like kayaking, laser tag, and game nights
• Competitive package: Competitive salary, benefits, and a pre-IPO equity package
• Relocation: Get support and sponsorship for relocation (if needed)

Values

• Seek impact — What brought us together is the desire to make work fulfilling for everyone. We’re like-minded in that we seek out and hold ourselves accountable for the impact we want to have in this world.
• Listen & learn — We thoroughly and genuinely seek understanding. It helps us to constantly grow together and learn from each other as well as from our customers and partners.
• Challenge the status quo — We regularly challenge ourselves. We don’t walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.
• Take ownership & pursue excellence — We’re a group of smart and dedicated people, and we trust each other to truly own our work. We’re not afraid of high expectations as we strive for excellence.
• Be honest & transparent — We’re honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care.
• Be kind & humble — We are more than just colleagues. We genuinely care for each other and support every team member. We have no interest in serving our own ego.

Excited to be part of Leapsome? Send us your CV. A cover letter isn’t necessary, but a brief answer to: Why Leapsome? Why you? would be appreciated.

You can learn more about what our colleagues think about working at Leapsome through Glassdoor and Kununu (text only).

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together. Put simply, our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by walking our talk and building a diverse and inclusive company where people — not just the business — thrive.

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