Performance MarketingManager

Overview

Join to apply for the Performance Marketing Manager role at keylight

About Keylight: keylight is a global subscription technology vendor founded in 2015, with offices in Berlin, Zurich, Belgrade, New York, and Singapore. The keylight platform is the only user-centric, end-to-end solution on the market, streamlining recurring operations across commerce, sales, subscription management, billing automation, revenue and accounting automation, and advanced data analytics. We are looking for a Performance Marketing Manager who thrives on creating and scaling digital campaigns that convert.

Role details include flexibility and location expectations; Berlin-based candidates with legal authorization to work in Germany are required for this role.

Role overview

In this role, you’ll focus on driving demand and generating qualified pipelines across the EU and U.S. markets, helping us reach the next stage of growth. You will take ownership of account-based marketing strategy and campaign execution end-to-end, helping us accelerate demand generation and drive pipeline growth. Your role will focus on paid digital channels and scalable inbound programs. You’ll work closely with the Marketing team, Sales, and the senior leadership aligning your efforts with company-wide revenue goals and ensuring a seamless flow from campaign to conversion.

Key responsibilities

• Own, plan, and execute highly targeted, account-based, multi-channel marketing campaigns, with a strong focus on LinkedIn and email marketing tools.
• Drive campaign asset production such as landing pages, long and short-form content, digital events, and other interactive materials to increase engagement.
• Monitor campaign budgets with a performance mindset, optimizing conversion rate, CPL, and CAC.
• Analyze and interpret campaign performance data to continuously improve campaign effectiveness.
• Conduct A/B tests and drive conversion rate optimization.

Creative Strategy & Collaboration

• Work with marketing and content teams to develop high-performing creative demand generation campaign assets tailored to our ICP in enterprise SaaS.
• Translate buyer psychology and funnel stages into compelling content formats and messaging.
• Identification of trends and new opportunities in B2B SaaS marketing to evolve our strategies.

Qualifications

• 4–7 years of hands-on experience in performance or account-based marketing, especially in a B2B enterprise SaaS environment.
• Native-level German or C1 proficiency is a strong plus.
• Proven ability to design and scale digital campaigns in the EU with exposure to or familiarity with U.S. market behavior.
• Deep understanding of digital channel performance dynamics: organic, paid social, retargeting, and funnel conversion.
• Strong analytical skills and a data-driven mindset to translate insights into decisive action.
• Experience in lead qualification feedback loops, MQL/SQL alignment, and lead handoff processes.

Key benefits

• Work closely with senior leadership and cross-functional teams on real business impact.
• Collaborate in a fast-moving, respectful and ambitious entrepreneur-culture.
• Enjoy flexibility, autonomy, and the opportunity to leave a measurable mark.
• Connect in our beautiful HQ in the heart of Berlin and benefit from hybrid flexibility.
• Receive competitive compensation and benefits – your expertise is valued and rewarded.

Application process

Application form: Resume / CV (acceptable formats: .pdf, .doc, .docx, .txt). Other files may be uploaded as well. Please provide first name, last name, email, phone number, and current location. You may be asked for links such as LinkedIn, GitHub, or personal website, and to share a short note about what excites you about this opportunity. By submitting, you consent to keylight storing and processing your personal information for recruitment purposes, as described in our Privacy Policy. Data may be kept for up to one year unless longer retention is required by law.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Software Development

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