Performance & Online Marketing Manager (m/f/d)

Overview

taxmaro is a modern HR and payroll platform that automates HR and payroll processes for companies and accounting firms. Our software digitalizes time tracking, absence management, expense reporting, document management, and payroll preparation – fully integrated with DATEV and other systems. As we continue to grow rapidly, we are looking for a data-driven marketing professional who will take our digital growth strategy to the next level.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across channels (Google Ads, LinkedIn, Meta, etc.)
• Develop and manage cross-channel paid and organic strategies to increase lead generation and brand awareness
• Monitor, analyze, and report on performance KPIs (CPC, CTR, CPL, CAC, ROAS) with a focus on continuous growth and optimization
• Build and optimize landing pages, funnels, and automation workflows (HubSpot, Webflow, etc.)
• Conduct A/B testing, conversion optimization, and keyword research in collaboration with content and product teams
• Manage marketing budgets, forecasting, and reporting directly to the management team
• Collaborate closely with external partners, agencies, and internal stakeholders

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in performance marketing, ideally in a B2B SaaS or HR-Tech environment
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools (GA4, Ahrefs, SEMrush, etc.)
• Excellent analytical and problem-solving skills, with hands-on experience managing data-driven growth campaigns
• Experience with marketing automation tools (preferably HubSpot) and CRM workflows
• Excellent English communication skills (German is a plus)
• A proactive mindset, strong ownership, and a passion for measurable results

Nice to have

• Experience with Webflow or WordPress
• Basic knowledge of HTML, JavaScript, or tag management
• Experience with partner or referral marketing campaigns

Benefits

• A key role in a fast-growing SaaS company with high strategic impact
• Direct collaboration with founders and product teams
• Flexible working hours and hybrid work options
• Budget ownership and the opportunity to shape our growth strategy
• Modern tools, flat hierarchies, and an ambitious, supportive team
• Competitive and performance-based compensationg

If you’re excited to build and scale the growth engine of taxmaro and want to make a measurable impact, we’d love to hear from you!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Software Development

Industries

• Software Development

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