Photo Strategy Lead Marketing Berlin

Change the way the world travels

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe, from New York to Bangkok.

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out getyourguide.careers to learn more.

Team mission

We’re looking for a creative and driven Photo Strategy Lead to join our Brand Experience creative team. This role is pivotal in shaping the visual identity and storytelling of the GetYourGuide brand. The Photo Strategy Lead will define our global photo output, setting the bar for what a GetYourGuide photo is and driving how this shows up across our brand across our entire ecosystem. You will have experience building highly effective, scalable imagery solutions that play a key role in brand distinctiveness, consistency, and innovation across all touchpoints.

Your mission

• Develop high impact, scalable visual strategies that align with GetYourGuide’s brand vision and resonate across the entire customer journey.
• Drive cohesive, memorable visual storytelling through imagery in the marketing funnel and product experience.
• Conceptualize and iterate visual assets for a wide range of digital and physical touchpoints, including marketing campaigns, product experiences, and brand communications.
• Challenge and evolve our consumer imagery & footage usage, ensuring it remains distinctive, cohesive, and adaptable across all channels.
• Set, evolve, and maintain brand imagery & footage guidelines and toolkits, ensuring alignment with best-in-class practices.
• Guide usage of imagery & footage by junior team members and stakeholders
• Stay on top of visual trends and competitor activity to keep brand visuals innovative and relevant.
• Deep understanding of customer needs in key imagery touchpoints
• Utilize testing methodologies and research insights to refine visual strategies and improve outcomes.
• Work closely with key partners including product and technical teams to drive revenue through visual storytelling.
• Oversee image quality, consistency, and accessibility standards across all touchpoints.
• Build a roster of external photographers, videographers and production partners that can produce content aligned with our needs.

Your toolkit

• Portfolio : A strong portfolio showcasing impeccable craft, visual storytelling, and creative vision.
• Strategic Thinking : Ability to approach design with strategic, systematic thinking.
• Concepting and Collaboration : Well-honed skills in concepting and collaboration, with the confidence to present and advocate for ideas.
• Innovation: A desire to push beyond the status quo to deliver best-in-class creative work.
• Experience: 8+ years of relevant professional experience, ideally a mix of agency and in-house roles.
• Technical Skills: Proficiency in Adobe Creative Suite, Figma, photography equipment & photo editing software, with familiarity in Slack and Jira. Skills in visual design, social media editing tools, and basic motion design are a plus.
• Entrepreneurial Spirit: A proactive mindset with a bias for action, always looking for ways to improve the brand through imagery and visuals.
• Project Management: Ability to manage multiple projects independently, meeting deadlines and expectations.
• Education: Specialty or higher education degree in communication design, graphic design, media design, or a similar field preferred.
• Language Skills: Fluent command of English; fluency in one or more of our core-market languages (German, French) is a plus.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out how we hire and life at GetYourGuide. If you have any further questions, please don’t hesitate to get in touch at

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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