Praktikant Digital Marketing / CRM (m/w/d)

Job Description

The WIKA Group is among the world leaders in measurement technology with its products and services. With excellent sensing solutions, we enable safe, efficient and sustainable processes.

We are looking for a candidate to support our project management in improving marketing automation processes and identifying the right touchpoints in the customer journey.

Your Activities

• Support project management in improving marketing automation processes and identifying the right touchpoints in the customer journey
• Accompany campaign planning and regularly coordinate with internal stakeholders
• Independently set up campaigns in the CRM system and creatively design marketing automation activities
• Observe current trends in digital marketing and get to know new tools and techniques, including artificial intelligence (AI), to improve lead management
• Prepare internal presentations or training materials
• Ensure data quality in the Microsoft D365-CRM system

Your Profile

• Study of media, economics or communication sciences with a focus on marketing
• First experiences in marketing automation (B2B) or CRM systems are desirable
• Enthusiasm for current trends and developments in digital marketing
• Precise, independent and self-reliant way of working
• Good English skills in word and writing
• Internship duration of at least three months with subsequent possibility of continued employment as a working student

Benefits

• Work-life integration
• Flexible working hours
• Good development opportunities
• Health initiatives
• Mobile working

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