Stellenbeschreibung:

We’re GenAI.Works: the world’s largest AI community, with over 12 million members worldwide.

Our mission is to help builders, creators, and lifelong learners master the future of AI.

We’re an AI-driven startup creating cutting-edge products across media, education, tools, events, and content. Through our platform, we offer industry-leading courses designed to equip storytellers, technologists, and creatives with the skills to thrive in the AI era.



About the role:

At GenAI Works, we build content, communities, and growth engines for the world’s largest generative AI audience. We move fast, we experiment relentlessly, and we operate at the edge of where AI meets real business adoption.

As a Product Marketing Manager, you’ll lead the charge in crafting and executing strategies that bridge our cutting-edge solutions with market needs. You’ll own the go-to-market (GTM) strategy, driving initiatives from planning to implementation to performance measurement. Your work will be instrumental in showcasing GenAI.Works as the trusted AI empowerment platform.

This is a hands-on role. We’re looking for someone who can build, execute, and optimise.. not just delegate.



Requirements:
• Please apply only if you have experience in AI startups
• 4+ years of experience in product marketing, with a proven track record in content and campaign management.
• Expertise in developing GTM strategies and driving them to measurable success.
• A growth mindset backed by data: you’re fluent in numbers but don’t drown in dashboards
• Understanding of influencer marketing and how to leverage creators for brand awareness and lead generation.
• Strong performance marketing skills, including channel strategy, campaign optimization, and analytics.


Responsibilities:
• Develop and execute GTM strategies for product launches, campaigns, and ongoing initiatives.
• Own the entire marketing lifecycle: from strategy creation to execution and performance analysis.
• Create compelling product messaging and positioning aligned with customer needs and market trends.
• Design, manage, and optimize content and campaigns that resonate with GenAI.Works’ diverse audiences.
• Collaborate with cross-functional teams (Product, Sales, and Community) to align messaging and strategy.
• Monitor market trends and competitive landscapes to identify opportunities and refine approaches.
• Analyze campaign performance metrics, providing actionable insights to refine strategies.


Why Join Us?

This role is ideal for someone who wants ownership, pace, and a chance to shape growth from first principles, not inherit someone else’s roadmap.

We’re building something ambitious. If you’re excited about AI, growth, and figuring it out live: we’d love to hear from you.