Product Marketing Manager (B2B SaaS)

Overview

Product Marketing Manager for our Email product line, you will be a member of the team responsible for creating the story we tell about Staffbase Email, as well as the plan for getting that story on the ground. You will be an advocate for our product’s value, practical use cases, and relative competitive benefits. You will immerse yourself in the market to gain knowledge to help you analyze and optimize our go-to-market strategy. Success in this role will require an analytical thinker with the ability to build strong partnerships across various functions and businesses.

What you’ll be doing

• Build and manage relationships with product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy
• Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc.
• Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
• Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes). Spearhead collateral creation based on your frameworks
• Continually research competitors, including their messaging, business strategy, and feature offerings. Own keeping detailed competitor information up to date
• Frontline support for sales, partner, and customer teams including technical knowledge and positioning expertise

What you need to be successful

• Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting
• Highly analytical. Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
• Excellent communication, presentation, and interpersonal skills
• Motivation, flexibility, and the ability to work independently
• Comfort working in a cross-departmental role requiring you to communicate often and well with others, as well as thrive in a highly distributed team
• Curious, strategic, detail-oriented, and creative
• Excellent English language skills (C2); fluent German skills (B2) are a plus

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of €1560
• Growth Budget - all employees get a yearly budget for external training of €1000 and one day off for growth per year (increase to two days in 2nd year)
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Wellbeing - Monthly Wellbeing Allowance €35, from fitness to mental health, hobbies to relaxation
• Support - we’re offering a company pension scheme
• Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces
• Volunteers Day - you’ll get one day off per year for supporting a social project
• Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid

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