Product Marketing Manager

Overview

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Vibe with us - more than 700 colleagues across Europe are looking forward to meet you! We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.

EDE

• NREDEdenred designs and markets its range of programs and services along three families of solutions
• ons: Employee Benefits (63% of revenue; +19.5% organic growth p.a.): solutions for companies to offer their employees benefits in food, childcare, transportation, healthcare, human services
• vices Mobility solutions (25% of revenue; +16.2% organic growth p.a.): easy-to-use solutions to cover all of a company’s needs for Fleet & Mobility Solutions, especially optimizing the costs incurred by vehicle fleets (fuel cards, toll and maintenance solutions)
• tions) Complementary solutions (12%; +10.6% organic growth p.a.): offering payment systems using virtual card tech
• Business volume amounts ca. €41 billion; revenue to €2.5 billion and operating profit to €1,094 m

Following the acquisition of several companies across Europe since 2015 (UTA based in Germany with activities across Europe, LCCC in France, TRFC in UK, EBV in Lithuania, Spirii in Denmark), Edenred Mobility EMEA became a leading fintech in the mobility industry in Europe through its fuel, EV-charging, toll, parking, maintenance and other mobility solutions for companies and employees.

In Europe, Edenred Mobility EMEA activity has succeeded historically through business excellence in sales, marketing, M&A, FinTech and is convinced innovations around digital payment, sustainable solutions (with a strong focus on electric vehicles), data powered services and new driving technologies will be the key engine of its ambitious growth targets for the coming 5 years.

Edenred Mobility EMEA is conducting a Transformation Program (‘Summit’) with a dedicated team of 100 product, tech, change, project management and migration people in charge of renewing our products and tech platforms across European countries.

Responsibilities

• As part of Summit project, the Product Marketing Manager designs and implements comprehensive product strategy and go-to-market tactics to drive features implementation and adoption across EMEA countries business units and customers.
• Design product vision (3-5 years) and long-term product roadmap (12 months) for the Edenred mobility product (ex. fuel, toll, EV) and dedicated applications (Fleet Manager web platform, Driver mobile app).
• Cooperate closely with Lead Product Manager to execute product strategy within the short-term product roadmap (3 to 6 months).
• Conduct market research and competitive analysis to identify trends, competitive threats, and emerging opportunities per country, customer segment, product and application.
• Define value proposition and attached applications per country, customer segment, product and application; understand user problems through research, interviews, surveys in cooperation with product, sales and customer teams.
• Design and execute go-to-market tactics for feature/application launches, coordinating with sales and marketing teams.
• Deliver product marketing materials, including product documentation, training materials, and webinars.
• Monitor and analyze feature/application performance metrics and adjust strategies to achieve business objectives.
• Develop and maintain strong relationships with key stakeholders, customers, partners and internal teams.

Scope of the Position

• Position in Org Chart: Product Marketing Manager, reporting to the Summit Program Head

Key Stakeholders

• Internal program stakeholders (Summit Program Senior Management, Lead Product Managers, Lead Product Owners, Marketing, Sales, Customer Excellence)
• External stakeholders: Customers (Fleet Managers) and their employees (Drivers); Partners (Network Managers)

Requirements

• 3 years in a PMM position or similar (experience in tech scale-up and/or strategy consulting is a plus).
• Product strategy, market research methodologies, digital marketing strategies, product lifecycle management.
• Education: Master or bachelor’s degree in Business Administration, Industrial Engineering or Information Technology.
• Strong analytical skills and ability to interpret data for data-driven recommendations.
• Excellent communication and interpersonal skills; ability to collaborate across teams; proven experience in product strategy, product marketing and strategic planning.
• Familiarity with tech product lifecycle management tools and methodologies; knowledge of market research techniques and competitive analysis.
• Languages: English; German and/or Italian is a plus.

Benefits

• 30 vacation days plus 3 additional days off (Carnival Tuesday, 24.12 & 31.12).
• Flexible working hours; remote policy possible.
• Ticket Plus City Card with €50 per month; pension scheme with €50 a month.
• Monthly commute reimbursement; car travel allowance €0.30 per km (one-way) or public transport reimbursement.
• Regular in-house massage days; corporate benefits platform with provider discounts.
• During summer, ice cream parlor Daddy Cool provides ice cream for free.
• Free language courses: English, German, French, Italian, Portuguese.

Locations

• Issy-les-Moulineaux (France) or Kleinostheim (Germany) or Bucharest (Romania); office remote policy possible; quarterly short travels to Germany or Romania for PI Planning.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Information Technology

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