Product Marketing Manager (Supply Chain Solutions)

Position Overview:

This is a vacancy for a hybrid or on-site role at our HQ in Tutzing. We encourage applications from all qualified candidates, regardless of gender identity.
As we continuously expand and improve our Data Platform, we are seeking a dedicated and experienced Product Marketing Manager (m/f/x) with a focus on Supply Chain. In this pivotal role, you will shape our market positioning, develop compelling messaging, and drive go-to-market strategies to successfully establish our innovative supply chain and logistics solutions in the market.

You’ll get to take ownership of:

Market Positioning & Messaging

• Develop and implement compelling product positioning and messaging strategies that resonate with our target group in the supply chain and logistics sectors, highlighting our unique value propositions.

Market Analysis & Competitive Intelligence

• Conduct detailed analyses of market trends, customer needs, and competitor activities. Identify new opportunities for our solutions and work on positioning our offerings optimally.

Assets

• Create and maintain targeted materials such as web content and presentations. Collaborate closely with the sales team to develop impactful go-to-market strategies that clearly convey the benefits of our solutions.

Customer Insights & Advocacy

• Identify and develop compelling customer success stories that highlight real-world use cases while building a deep understanding of customers’ current and future needs to strengthen long-term relationships and demonstrate the lasting value of our solutions.

Go-to-Market Strategies

• Develop and execute go-to-market plans. Work closely with stakeholders to ensure that all announcements are effectively communicated both internally and externally, and monitor the success of each product launch.

Cross‑Functional Collaboration & Sales Enablement

• Partner closely with product management, sales, and design teams to ensure optimal market positioning of our solutions, while equipping the sales organization with effective tools, training, and materials to drive customer success and revenue growth.

Campaign Management

• Plan and execute targeted, creative marketing campaigns, webinars, and events to raise visibility for our solutions with existing and potential customers.

You can look forward to:

• Opportunity to work flexibly from home
• Modern offices in Germany and the Netherlands
• A personal Learning & Development budget
• Up to 20 days of remote work per year from any EU country
• Company Pension plan
• 30 vacation days a year
• Location-specific benefits packages (your recruiter will be happy to provide more details during your first chat)
• Company-sponsored business travel

For this role, we are open to working with specialists based in Germany or the Netherlands . Whether you prefer working on-site at our offices in Tutzing orRotterdam/Amsterdam, or remotely from a location within one of these countries, we’re happy to accommodate your preferred working style.

If you’re excited about this role but don’t meet every qualification, we encourage you to apply!

Lobster is an equal opportunity employer. We are committed to fostering a diverse and inclusive environment where empathy and respect guide our interactions.

We’d love to meet someone with:

Experience, Supply Chain and Logistics Expertise

• At least 5 years of experience in product marketing, solution marketing, or product management.
• In-depth knowledge of supply chain and logistics processes, including industry trends and customer requirements.

Strategic Market Understanding

• Demonstrated ability to develop and execute effective go-to-market strategies while translating complex, technical supply chain solutions into clear, compelling, and customer-oriented value messages.

Vendor Experience

• Experience working with ERP or other enterprise software vendors and integration environments is a strong plus - especially if you understand how SaaS solutions fit into broader enterprise ecosystems such as ERP, CRM, or SCM.

Collaboration, Communication & Initiative

• Excellent communicator skilled at creating persuasive content and translating complex concepts for diverse audiences, fluent in German and English, thrives in cross-functional teams by aligning sales and product goals into effective marketing strategies, while proactively taking ownership to drive innovation and deliver impactful results.

We’d love to hear from you:

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