Product Marketing Specialist (d/f/m)

At Bettermile, we're transforming last-mile logistics through clear, purposeful messaging. Our Marketing & Acquisition Team is a fast-moving, impact-driven group dedicated to positioning Bettermile as a thought leader in log-tech. We help logistics professionals navigate digital transformation, translating technical and operational realities into tailored messaging that ensures innovation aligns with real-world logistics operations. We're building a growing community of logistics and tech enthusiasts through meaningful content, showcasing how Bettermile's products integrate into logistics ecosystems and create measurable value for operations, drivers, and customers. Our marketing approach blends content and performance marketing to drive growth, social media to spark industry dialogue, and events and Bettermile-hosted meetups to foster connection and community.

We mean it when we say “cutting edge” and have a high level of creative freedom in our everyday work. You will be surrounded by like-minded, driven, skilled, and highly motivated people who are keen to contribute to successful solutions. We mean diversity, and we put it in numbers: 130+ people, 36 languages, 35% female (vs. ø26% in the tech industry), ø33 years of age, and yes, we do have Schlager-Fans among us. We have a very supportive and appreciative working environment with a lot of autonomy, a flat hierarchy, and professional growth possibilities. We work in a hybrid mode, with weekly team days for better collaboration and nurturing interpersonal connections. When onsite, we work in a modern, kid- and pet-friendly Better Space in the heart of Berlin-Kreuzberg.

• Remote work from anywhere for up to 12 weeks in total per year.
• 30 vacation days in a 5-day/week working model.
• Kindergarten grant and a Company Pension scheme.
• Regular team breakfasts, fitness & wellness classes, company runs, and other events.
• Fruits, snacks, drinks, and coffee with a variety of milk are a given - but yes, we have them.
• Outstanding flexibility we are proud of – and, of course, the best colleagues in the world!

Rooted in the Marketing & Acquisition team, you’ll collaborate closely with our product organization to align agile development with strategic brand messaging and work cross-functionally with our Customer and User Success teams to support ongoing communications and ensure a unified voice across all touchpoints. This role also offers regular interaction with our Managing Director - a marketer at heart - who actively helps shape our narrative and bridge product innovation with real customer value.

• Auditing and unifying product messaging across touchpoints into a repeatable framework for consistent communication.
• Finalizing and implementing our refined product suite positioning and messaging tailored to the needs of high-volume parcel and postal organisations.
• Leading a full website revamp, combining refined messaging and visuals into a cohesive structure, with ownership over content, layout, and brand alignment.
• Planning and executing the go-to-market strategy for the full product suite, embedding new features into a coherent and scalable messaging framework.
• Defining and overseeing the production of new products and brand videos in collaboration with creative partners and key stakeholders.
• Acting as a strategic partner to Product, Customer, Sales, and Marketing teams - building credibility and alignment, and ensuring that messaging supports business goals.
• Establishing Product Marketing as a key function within a fast-moving, transformation-focused, growth-driven organization.

• Proven experience in B2B product marketing, ideally in a SaaS or tech company.
• Strong track record in developing positioning and messaging frameworks that enable go-to-market success.
• Hands-on experience managing cross-functional projects like website revamps, product launches, or brand campaigns.
• Excellent communicator and strategic thinker; able to translate complex products into clear, compelling messaging.
• Familiarity with CMSs, marketing analytics tools (e.g., HubSpot, Google Analytics), and agile tools (e.g., Jira, Asana).
• Skilled at bringing structure to unstructured environments, navigating ambiguity with confidence.
• Collaborative mindset - able to build trust across Product, Sales, and Leadership teams.
• Strong writing skills for digital channels, product one-pagers, and sales enablement assets.
• Fluent in the English language, written and spoken.

• Experience in the logistics, postal, or other complex/regulatory industries.
• Background in video content creation or collaboration with creative agencies.
• Previous involvement in building or scaling a Product Marketing function.
• Strong design sensibility or experience working closely with UX/UI teams.

Be a part of shaping a fast-growing industry and make an impact from day one. You’ll have the chance to take on responsibility early, with guidance and support from experienced mentors. We foster a learning culture, collaboration on equal footing, and quick decision-making that moves things forward.

Currently, we’re proceeding only with candidates authorized to work in Germany or who already hold a Job Seeker Visa.

At Bettermile, we believe delivery shouldn’t be business as usual. We’re transforming last-mile logistics to drive efficiency and create a better delivery experience for everyone.

Our geo-based, AI-powered SaaS product handles complex address processing, dynamic routing, and navigation. It is built to manage many stops and multiple constraints.

We’re setting a new standard for the last mile and pushing the industry forward, powered by a skilled, international team of tech enthusiasts, logistics experts, and a product suite designed to keep evolving.