Product Marketing Specialist (m/f/d) – Installation Products

ABB Heidelberg, Baden-Württemberg, Germany

Bei ABB unterstützen wir Industrien dabei, effizienter und nachhaltiger zu werden. Fortschritt ist bei uns keine Option, sondern selbstverständlich – für Sie, Ihr Team und die Welt. Als globaler Marktführer bieten wir Ihnen alles, was Sie brauchen, um diesen Wandel voranzutreiben. Der Weg dorthin ist nicht immer einfach – denn echtes Wachstum erfordert Mut. Aber bei ABB gehen Sie ihn nicht allein. Run what runs the world.

Sales Manager

The work model for the role is: hybrid/ LI #Hybrid

Your Role And Responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

You Will Be Mainly Accountable For

• Utilize insights from market intelligence to craft and execute targeted marketing campaigns that boost product visibility and drive revenue growth
• Implementing the product marketing strategy in the assigned Germany / DACH, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.
  

Qualifications For The Role

• Degree in Marketing, Business Administration, or a related field.
• Proven experience in implementing product marketing strategies and defining product value propositions.
• Focused on driving orders and improving Net Promoter Score (NPS).
• Passionate about online marketing strategies, including SEO, SEM, and social media.
• Fluent in both German and English.
  

Benefits

• ABB Employee Stock Acquisition Plan (ESAP)
• Learning & training opportunities
• ABB Children's Holiday Home
• Personal coaching offers
  

Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB AG
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JR

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