Retail Marketing Specialist (m/f/d)

Stellenbeschreibung:

Overview

Location: Frankfurt am Main - Company: BYD Automotive GmbH - Reporting to: Retail Marketing Manager.

About the Role:

As a Retail Marketing Specialist, you will play a key role in developing and executing marketing strategies to strengthen brand positioning and drive retail sales performance. You will work closely with dealerships and internal stakeholders to ensure impactful campaigns, promotional activities, and customer engagement initiatives that enhance the retail experience.

Responsibilities

Develop and implement retail marketing strategies to increase customer engagement and drive vehicle sales
Coordinate local marketing campaigns, promotions, and dealer support programs
Analyze market trends, customer behavior, and competitor activities to optimize retail marketing initiatives
Support dealerships with marketing materials, digital tools, and training to ensure effective execution
Collaborate with internal teams, including sales, digital marketing, and product management, to align marketing efforts
Manage retail events, sponsorships, and activations to strengthen brand presence at the local level
Track and report marketing performance metrics, providing insights to improve campaign effectiveness
Ensure compliance with corporate branding guidelines and marketing policies

Your Profile

Degree in Marketing, Business Administration, Communications, or a related field
Experience in retail marketing, preferably within the automotive industry
Strong understanding of consumer behavior and retail sales dynamics
Excellent communication and project management skills
Ability to work collaboratively with dealerships and cross-functional teams
Proficiency in digital marketing tools, social media platforms, and CRM systems
Creative mindset with a strategic approach to marketing execution