SEA Specialist (f/d/m)

Overview

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace. Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de's offering includes financing and leasing solutions in addition to buying and selling - and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What You’ll Do & Who You Are

As the Marketing Specialist of Paid Search for mobile.de and Null-leasing.com, you will be at the forefront of managing and optimizing paid search accounts, Display, and Video accounts. You will work closely with the team that leads the strategic planning to handle campaign execution with internal teams. You will also leverage analytics to make data-driven decisions and optimize a substantial marketing budget to meet company objectives.

• Serve as a point of contact for internal (and external) teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Google Vehicle Ads)
• Strategically plan, execute, and optimize paid search campaigns
• Align campaign performance with business goals on a daily level, focusing on activation and lead generating metrics.
• Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
• Partner with internal teams to optimize campaign performance; e.g. Creative, Product, CRM, etc.— (targeting, optimization, creative direction, etc.)
• Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.

You are…

• Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search, Display, YouTube, PMAX, Google Vehicle Ads)
• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, CPL) and the ability to use data to drive daily performance optimizations.
• Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
• Detail-oriented, able to find efficiencies and opportunities across multiple data sources
• Familiar with the fast-paced, demanding, and analytical environment
• A positive mindset towards challenges and new opportunities

You have…

• A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
• 4+ years of experience in Paid Search, either from an agency or client-side role
• Knowledge of Paid Search bidding, targeting, and optimization.
• Familiarity with tag management (& app tracking) setup and troubleshooting is a plus.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Google and Bing Ads certification is a plus.

Benefits

• Recharge with 28 days of paid time off.
• Stay mobile with a €50 monthly transportation/mobility allowance.
• Keep growing with a development budget and access to coaching.
• Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
• Learn anytime, anywhere with our online and offline library.
• Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Work from anywhere - up to 20 days per year from wherever you feel most productive.
• Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Technology, Information and Internet

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