Senior Content Designer

Let's transform the home services industry together. We wake up to more than a job. We're chasing a huge opportunity to change a 15B industry. It's new territory full of new challenges, ideas, and wins — and we're excited for the journey.

Instapro is part of Angi.

Based in: France, Germany, the Netherlands, and the United Kingdom

At Angi, we have one simple mission: Get all your home service jobs done well. That's how we've helped over 150 million homeowners care for their homes over the last 25+ years. Today, our network has grown to over 200,000 skilled local pros — and our platform has made it easier than ever to find the right one for your project, from repairs to renovations and everything in between.

About the team

In UX, we are building an innovative, new home service that spans the digital and physical worlds — from the details on a screen, to in-person, human-to-human interactions, and everything in between. Every member of the team is charged with redefining expectations around what's possible in the home industry by creating simple, seamless solutions to complex, previously unsolved problems. Content Designers sit within the UX org as a centralized team, each embedded in domains and user experience areas to best contribute their unique expertise and perspective.

About the role

We're looking for a Senior Content Designer who will shape how content supports the user experience across our digital and real-world touchpoint, including web and app, notifications, and both internal and user-facing customer care communications. You're not just a writer — you're a systems thinker who understands how content impacts usability, navigation, conversion, and brand cohesion. You'll collaborate cross-functionally to define content frameworks, messaging hierarchies, and scalable systems that ensure clarity and consistency throughout the user journey.

Our Content Designers have a deep understanding of product writing and know that successful customer experiences are dependent on empathetic, usable, and action-driving language. They are involved in every phase of a project lifecycle, from early strategy and concepting, through customer research, detailed design, launch, and optimization. Our Content Designers are also stewards of our brand voice and understand that even the smallest word choice is important for building the foundation of our experiences.

What you'll do

• Write, design, test and iterate content in your part of the user journey.
• Collaborate with your teams' product designers, product managers, researchers, analysts and engineers to deliver against our key outcome goals.
• Develop content frameworks and systems that scale across multiple user journeys, flows, and service lines.
• Define and maintain content standards, voice and tone guidelines, and governance models to ensure consistency across all user experiences.
• Define, surface, and disclose AI and chatbot experiences that interact with our users. Contribute to the integration of AI tooling on our platforms, and craft conversation design that resonates with and help support our customers.
• Audit and analyze content ecosystems to identify gaps, overlaps, and opportunities to streamline and optimize.
• Collaborate with research and data teams to define user journeys and content requirements that address real user needs and business goals.
• Continuously evolve and mature the craft and its influence within the organization content as a design element and ensure it's considered at every step of the product development lifecycle.
• Lead content workshops or working sessions to align stakeholders around voice, structure, and strategy.

Who you're

• 3+ years of relevant experience as a content designer; product organizations preferred. Ideally a combination of experience in content strategy, UX writing, and copywriting for digital experiences.
• Experience working on a UX design team and/or within a product organization using agile methodologies.
• Experience working with LLMs, developing and designing content for AI tooling, and working with machine learning teams preferred.
• Experience with Figma or similar collaborative design tools.
• Experience with Jira or similar product management software.
• Driven, able to adapt and grow in a fast-paced environment.
• A solid understanding of user-centric design, inclusivity, and accessibility best practices.

These are the benefits you'll enjoy

• Highly competitive salary package
• Hybrid work environment
• Hybrid allowance/benefit
• Temporary work from abroad policy
• Mental health support
• Regular team and social events
• Further benefits depending on location
• Referral bonus

These are the values that guide everything we do

• We put integrity first. We are authentic, transparent and respectful.
• We are all stewards. We are stewards of the company on behalf of all stakeholders.
• We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
• We never stop learning. We are open-minded and curious.
• We win together. We collaborate and earn trust with our colleagues.
• We are inclusive. We are committed to building a diverse and inclusive company.

Read our values in full here

Interested in applying? Submit your application below and we will get back to you.

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