Senior Conversion Optimization Manager (f/m/d)

Senior Conversion Optimization Manager (f/m/d) – Raisin

We’re looking for a senior conversion optimization manager to lead A/B and incrementality testing across our paid channels, product, and content teams. You’ll work closely with PPC, Marketing Analytics, Affiliate, Product, SEO, and Content to design, implement, and evaluate tests that drive measurable conversions.

Team & Reporting

You will report directly to the Marketing Director Paid Channels and operate autonomously while collaborating across multiple functions.

Responsibilities

• Optimize PPC and affiliate landing page tests, app store listings, ad copy, and additional funnel steps in collaboration with Product.
• Take ownership of conversion optimization within the Marketing department in close partnership with Paid Channel teams.
• Generate and refine hypotheses collaboratively with stakeholders across Marketing, Product, and Analytics.
• Design A/B and incrementality test setups, prepare documentation, and moderate prioritization discussions with Channel, Analytics, and Product teams.
• Create landing pages independently using Contentstack CMS, A/B testing platforms, or landing page builders; or work jointly with other teams.
• Ensure statistically sound test implementation and structured tagging of traffic within A/B tools.
• Analyze and interpret test results using A/B testing platforms, Looker BI, and other analytical tools, and proactively share findings with stakeholders.
• Champion and embed data‑driven experimentation as a core philosophy within the Marketing organization.
• Work with precision and compliance awareness within a regulated financial environment.

Qualifications

• Strong analytical mindset with solid understanding of statistics, sample sizes, and test interpretation.
• Advanced experience with BI systems (ideally Looker).
• Hands‑on experience with one or more A/B testing platforms.
• Expertise in UX and web design.
• Basic front‑end development skills: CSS adjustments and familiarity with HTML/JavaScript triggers.
• Experience with web analytics and heatmapping tools (e.g., Google Analytics, Hotjar). 
• Excellent communication and collaboration skills for effective stakeholder management.

• Understanding or curiosity about financial products and services.
• Experience with workflow organization in ticketing tools (e.g., Jira).
• Familiarity with PPC marketing (e.g., Google Ads). 
• Experience collaborating with SEO teams and understanding their requirements.
• Basic graphic design skills for independent visual adjustments.
• Knowledge of CLTV, customer cohorts, and ROAS as key marketing metrics.

Benefits

• Employee development budget of €2,000 and four full training days per year.
• Access to Babbel for continuous language learning.
• Flexible working hours, home office options, and 30 vacation days.
• Company pension scheme (Betriebliche Altersvorsorge) with 20% employer contribution.
• Urban Sports Club membership subsidies (€20 per month). 
• Deutschland Ticket subsidy (€25 per month).
• JobRad bike leasing with tax savings and monthly insurance coverage by Raisin.
• Snacks, daily fresh fruit, and drinks provided at the office.
• Relocation support for candidates moving from another country or city.

About Us

Founded in 2012, Raisin is a leading fintech company that democratises savings and investment markets across the EU, the UK, and the USA. We partner with over 400 banks and financial service providers, offering ETF‑based investment, retirement, and savings products. With more than one million customers and 8 global offices, we’re committed to an inclusive, open, and dynamic workplace.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

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