Senior CRM Campaign Manager (m/f/d)

With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for the many.

We are building on more than 180 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer. At C&A we are driven by our values and we believe that affordable and high-quality fashion is not contradictory to caring for people & the planet, we are always forward thinking and acting to develop our business and innovate the industry.

This is your chance to join the C&A team as a Senior CRM Campaign Manager! As our new Senior CRM Campaign Manager, you will take ownership of planning, executing, and optimizing CRM campaigns that acquire, engage, and retain customers. In this role, you will drive strategy while ensuring seamless execution across markets and channels.

Responsibilities

• Define and implement the overall CRM communication strategy, ensuring integration with overarching C&A campaigns, newsletters, and onsite communication
• Translate consumer engagement targets into a comprehensive multichannel campaign calendar together with marketing stakeholders and analytics
• Orchestrate campaign planning and implementation across marketing channels, sales channels, countries, and CRM platforms
• Brief and co-create content with digital content and design teams to optimize the customer journey and deliver relevant, engaging communication
• Set clear campaign objectives, monitor performance, and generate insights to inform future activities
• Build and scale a test-and-learn framework with analytics to continuously improve campaign performance
• Manage relationships with external agencies and partners, ensuring high-quality and efficient campaign execution
• Work in a cross-functional environment and act as a bridge between CRM and marketing, aligning priorities across teams and stakeholders

Requirements

• Strong track record in strategic CRM campaign management, ideally in retail, fashion, or e-commerce across multiple markets
• Proven ability to define contact strategies and translate business goals into impactful CRM campaigns
• Hands-on experience with CRM platforms (Emarsys or similar tools), with a focus on strategic application
• Expertise in building multichannel campaign calendars and optimizing performance through data-driven insights
• Experience managing agencies and external partners to deliver at scale
• Excellent stakeholder management and influencing skills at a senior level

What We Offer

• Countless learning and development opportunities via our C&A academy
• Access to a Partner Discount Scheme
• An employee discount of 20% in C&A stores
• 30 days' vacation
• Corporate pension scheme
• Mental health and wellness program
• An exciting job in an international and inspirational working environment
• A positive working atmosphere and a talented team with an open feedback culture

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board that is committed to building a diverse and inclusive organization where everyone can become their best self. We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds.

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