Senior Designer - Brand Creative - Creative Direction & Innovation (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (including gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities. We do not tolerate harassment or discrimination toward any of our applicants or employees. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Purpose & Overall Relevance for the Organisation

Develop and design industry leading creative solutions for assigned concepts or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing).

Key Responsibilities

• Develop creative concepts that align with brand, category, and campaign objectives, with a strong emphasis on motion/video storytelling.
• Help shape the brand’s visual direction across various communication platforms, ensuring a cohesive look and feel.
• Apply motion editing and art direction skills to craft compelling narratives.
• Collaborate with Product Design teams to build holistic, product-led storytelling from concept to consumer.
• Direct a network of creative partners—including editors, cinematographers, agencies, and freelancers—to deliver high-impact visual content.
• Oversee production workflows, providing clear feedback and approvals to ensure creative excellence and timely delivery.
• Optimize creative output within budget and timeline constraints.
• Contribute to long-term creative direction strategies, driving evolution in photography and cinematography.
• Present and communicate creative ideas with clarity and confidence, engaging stakeholders across functions.
• Identify opportunities for innovation and lead self-initiated projects that push creative boundaries.
• Seek out new design resources that can deliver world class results.
• Mentor junior creatives, fostering a collaborative and growth-oriented environment.
• Stay ahead of industry trends, sport culture, and emerging creative technologies to continuously drive relevance and newness.

Key Relationships

• Design Directors, Design Director Brand Creative
• Product Designers
• Brand Communications
• Channel teams: Retail, C2C, Digital, Social
• Product Marketing Teams
• External Creative Resources (agencies, freelancers, photographers, etc)
• Brand Creative Operations

Knowledge, Skills And Abilities

• Design apps: Expert
• IT skills: Microsoft apps: advanced
• Strong visual and verbal skills with the ability to create impactful/exciting visuals and concepts
• Strong interpersonal/communication skills to build and maintain relationships with key stakeholders
• Art Direction of large-scale product and athlete/celebrity photo and video shoots
• Demonstrate strong affinity and interest into current consumer trends, in sports, design and culture
• Deep understanding of marketing objectives and how creative solutions drive business impact
• Passion for adidas and its mission
• Passion for sports, culture, design
• Language: English - excellent

Requisite Education And Experience / Minimum Qualifications

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 8 years' experience in Sporting Goods/Fashion Industry or Design on managerial level
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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