(Senior) Employer Branding / Recruitment Marketing (m / f / d)

Overview

About your tasks :

Employer Brand Strategy & Execution

• Develop and implement localized employer branding strategies for the German and Dutch markets for both volume and office recruiting.
• Act as brand guardian for all candidate-facing content ensuring consistent tone and messaging.

Recruitment Marketing Campaigns

• Plan and execute data-driven campaigns on platforms like LinkedIn Indeed Glassdoor Kununu and relevant local job portals.
• Monitor campaign performance and optimize using data insights for effective reach and engagement.

Content Creation & Storytelling

• Produce high-quality content including social posts employee stories videos career site updates and event assets.
• Partner with employees to create authentic narratives reflecting our culture and values.

Events & Community Engagement

• Coordinate Redcares presence at job fairs university events and meetups in Germany and the Netherlands.
• Support local employer brand activations and internal ambassador programs.

Analytics & Reporting

• Track and report key KPIs such as campaign ROI engagement and employer reputation.
• Present actionable insights and recommendations for continuous improvement.

Qualifications

• Proven experience in employer branding or recruitment marketing in an international environment with focus on a German market. Dutch market knowledge is a big plus.
• Expertise with LinkedIn Indeed Glassdoor Kununu and local job boards.
• Confident using analytics tools (e.g. LinkedIn Campaign Manager Google Analytics Excel).
• Data-savvy detail-oriented and driven to create a strong candidate experience.
• Skilled in content creation with a good eye for visual storytelling.
• Experience planning and executing digital and in-person campaigns and events.
• Strong communicator who loves building connections and sees the power of engagement and storytelling.
• Fluent in English and German. Dutch skills are a plus.

Benefits

• Welcome days: We want you to feel at home with us from the very first day. Therefore we welcome you with our comprehensive onboarding program.
• Mental Health: Get quick and professional help from psychologists of Nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Work from Home: If your role does not require you to be present in the office we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Employee referral program: Because you know best who fits in with us successful recommendations are rewarded with a bonus.
• Remote Work: Yes
• Employment Type: Full-time

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