Senior Marketing Manager (m/f/d)

Overview

Senior Marketing Manager role for the DACH region. You actively shape the future of Experian in the DACH region, develop and own a holistic marketing strategy that positions the company sustainably in the local market. You are the central point of contact for demand generation and lead quality, managing multi-stage campaigns from concept to monitoring. You work with regional marketing colleagues and local sales teams to drive data-driven, user-centric engagement that adds value. If you are ready to take ownership and create meaningful results, you are a good fit for this role.

Our goal: to make Experian visible and relevant in DACH as the leading provider of data insights.

Main Responsibilities, Tasks, Duties

• Take ownership of the strategic development of demand generation and contribute ideas from concept to execution.
• Develop, manage, and continuously optimize a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.
• Be responsible for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and define and implement measures to improve lead quality and quantity.
• Plan, execute, and optimize campaigns across various channels, including performance analysis and ongoing fine-tuning, with defined success metrics.
• Analyze market trends, competitive activities, and customer needs to evolve the marketing strategy, closely integrated with regional/local product management and local sales teams.
• Independently manage external agencies and service providers.
• Shape processes, content creation, and event planning.
• Use and further develop MarTech platforms Eloqua and Salesforce for data-driven, scalable marketing.

Qualifications

• Proven track record of at least 10 years in B2B marketing, including KPIs and individual contributions.
• Excellent proficiency with CRM and marketing automation tools; experience with Salesforce and Eloqua is a plus.
• Experience in tech marketing or data-driven business models and in complex matrix organizations.
• Excellent German and English skills, both written and spoken, as you’ll regularly collaborate with international colleagues.
• Strong communication skills with assertiveness and confident presence.
• Creativity and initiative; you contribute ideas and proactively drive topics forward.
• A structured working style with a strong sense for processes, KPIs, and priorities.
• Potential for functional leadership and development of marketing team members and projects within the organization, acting as a sparring partner, source of inspiration, and coach for colleagues.

Additional Information

• Proud to be a Worlds Best Workplace 2024
• Experian’s culture and people are key differentiators; commitment to DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering, and more.
• Experian is an Equal Opportunity and Affirmative Action employer. We encourage applicants regardless of gender, ethnicity, religion, color, sexuality, disability or age. If you require accommodation due to a disability or special need, please let us know.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology

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