Senior Marketing Manager - Poland & Baltics (all genders)

Senior Marketing Manager - Poland & Baltics (all genders)

Join to apply for the Senior Marketing Manager - Poland & Baltics (all genders) role at Zalando

Senior Marketing Manager - Poland & Baltics (all genders)

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Join to apply for the Senior Marketing Manager - Poland & Baltics (all genders) role at Zalando

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THE ROLE & THE TEAM

In this Berlin-based role, as a Senior Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Poland & Baltics. You will manage all local marketing activities with the aim of strengthening the Zalando brand in those markets, driving relevant traffic to our local sites and app, and contributing to business growth.

WHAT WE’D LOVE YOU TO DO

• Identify consumer and competitive insights to inform marketing strategy and guide key business decisions.
• Develop, plan, and execute an annual marketing plan, including budget management and media strategy, for four markets.
• Monitor market and competitive landscapes to identify growth opportunities.
• Roll-out and amplify Zalando global campaigns, defining, managing, and executing hyper-local activation tailored to Polish & Baltic markets.
• Activate and amplify Zalando propositions, ensuring a market-relevant product mix across various touchpoints.
• Manage local media, creative, and influencer agencies to support growth.
• Act as a brand guardian, ensuring consistent communication and tone of voice across all channels.

WE’D LOVE TO MEET YOU IF…

• You are willing to relocate to Berlin. This is a Berlin-based job under a hybrid work scheme.
• You are a Polish native speaker, fluent in English.
• You have 5-7 years of professional experience as a marketing generalist, preferably in e-commerce, fashion, or FMCG.
• You have a strong understanding of offline and online marketing channels, including social media and influencer landscape, with basic knowledge of performance channels.
• You have proven experience in marketing budget management and campaign execution, working effectively with creative teams and agencies.
• You possess strong analytical skills to interpret consumer insights and trends, translating them into actionable strategies.
• You have deep knowledge of the Polish market, including consumer behavior, competitive landscape, and market trends.
• You are a team player, well-organized, and capable of managing multiple projects with various stakeholders.

If you think you have what it takes, we encourage you to apply even if you don't meet every requirement. You may be the right candidate for this or other roles!

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce — inclusive by design. We assess candidates based on qualifications, merit, and business needs, welcoming applications from all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. Please avoid including your picture, age, or marital status in your CV.

We aim to provide a great candidate experience. Please inform us of any accommodations you may need during the hiring process.

OUR OFFER

• Employee shares program
• Discounts on fashion and beauty products, and external partners
• Paid volunteering days
• Hybrid working model with up to 60% remote work
• Work from abroad for up to 30 days/year
• 27 days of vacation for full-time employees
• Relocation assistance (subject to prior agreement)
• Family support services
• Health and wellbeing options
• Mental health support and coaching
• Development opportunities through training and peer reviews

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Retail, IT Services

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