Senior Marketing Operations Manager - SaaS/ B2B (f/m/d)

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As a Senior Marketing Operations Manager (f/m/d), you build and scale our marketing analytics and automation foundation — ensuring data accuracy, seamless workflows, and actionable insights that empower smarter, faster go-to-market decisions across all regions. You’ll own, extend, and operationalize attribution, automation, and reporting together with our Data team.
Your Responsibilities

• Develop and maintain marketing dashboards across campaigns, channels, and funnel stages.
• Build and manage SQL-based reports and datasets from HubSpot, GA4, and CRM data.
• Lead marketing automation initiatives: design, implement, and optimize workflows in HubSpot and Make.com (email nurturing, lead scoring, CRM triggers).
• Analyze marketing performance metrics (lead gen, conversion, attribution, ROAS) and provide actionable insights.
• Collaborate closely with the Data team to ensure clean, validated datasets and governance.
• Ensure GDPR compliance, consent tracking, and reliable automation.
• Identify workflow inefficiencies and drive improvements for scalability and accuracy.
• Support international scaling of data models and automations for new regions.

YOUR PROFILE

Must-Have Skills

• 4+ years of experience inMarketing Operations, Marketing Analytics, or Automation.
• Hands-on experience with CRM & automation platforms (HubSpot, Make.com).
• StrongSQL skills for data analysis and reporting.
• Deep understanding offunnel metrics, attribution models, and pipeline tracking.
• Analytical mindset with high attention to data accuracy.
• Experience withvisualization tools (Looker, Tableau, Power BI, etc.).
• Solid grasp ofGDPR and data governance principles.
• Excellent cross-functional communication and stakeholder management.
• Background inB2B SaaS or similar data-driven environments.

Nice-to-Have Skills

• Python for advanced analytics or automation scripting.
• Familiarity withmulti-touch attribution frameworks or CDPs.
• Interest in AI/ML applications in marketing analytics.

WHY PLANCRAFT?

• Team Spirit : We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership : You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth : We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling : You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility : Whether remote, hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge : To ensure the needed rest, we offer 30 vacation days per year (based on a 5‑day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility : You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment : We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

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