Senior Marketing Operations Manager - SaaS/ B2B (f/m/d)

Senior Marketing Operations Manager - SaaS/ B2B (f/m/d)

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OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software. We’re creating space for contractors and tradespeople by equipping them with AI solutions that are fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum, and a customer base of 20,000+ tradespeople, we’re scaling across Europe to turn scattered tradespeople into thriving communities.

YOUR MISSION AT PLANCRAFT

As a Senior Marketing Operations Manager, you will build and scale our marketing analytics and automation foundation—ensuring data accuracy, seamless workflows, and actionable insights that empower smarter, faster go-to-market decisions across all regions.

Your Responsibilities

• Develop and maintain marketing dashboards across campaigns, channels, and funnel stages.
• Build and manage SQL-based reports and datasets from HubSpot, GA4, and CRM data.
• Lead marketing automation initiatives: design, implement, and optimize workflows in HubSpot and Make.com (email nurturing, lead scoring, CRM triggers).
• Analyze marketing performance metrics (lead gen, conversion, attribution, ROAS) and provide actionable insights.
• Collaborate closely with the Data team to ensure clean, validated datasets and governance.
• Ensure GDPR compliance, consent tracking, and reliable automation.
• Identify workflow inefficiencies and drive improvements for scalability and accuracy.
• Support international scaling of data models and automations for new regions.

YOUR PROFILE

Must-Have Skills

• 4+ years of experience in Marketing Operations, Marketing Analytics, or Automation.
• Hands‑on experience with CRM & automation platforms (HubSpot, Make.com).
• Strong SQL skills for data analysis and reporting.
• Deep understanding of funnel metrics, attribution models, and pipeline tracking.
• Analytical mindset with high attention to data accuracy.
• Experience with visualization tools (Looker, Tableau, Power BI).
• Solid grasp of GDPR and data governance principles.
• Excellent cross‑functional communication and stakeholder management.
• Background in B2B SaaS or similar data‑driven environments.

Nice‑to‑Have Skills

• Python for advanced analytics or automation scripting.
• Familiarity with multi‑touch attribution frameworks or CDPs.
• Interest in AI/ML applications in marketing analytics.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Three major team events per year, casual monthly formats at our Hamburg HQ, and a strong recognition culture keep wins celebrated.
• Ownership: You’re encouraged to take ownership from day one in a flat hierarchy and high‑trust environment.
• Learning & Growth: We invest in personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats.
• AI Enablement: Internal tools and workflows are AI‑enabled by design, and we support every team with AI at the next level.
• Tech & Tooling: MacBook, premium over‑ear headphones, and everything else you need to be effective.
• Flexibility: Remote, hybrid, or on‑site—work where you’re at your best.
• Recharge: 30 vacation days, Dec 24 off, Urban Sports Club membership, internal sport meetups.
• Mobility: Subsidized “JobRad” bike, “Deutschlandticket” or “BahnCard” for public transport.
• International Environment: English is internal company language, with team members across Italy, France, the Netherlands, and Austria.

About Us

#stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better

We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.

On the application process

We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish. If you need adjustments or flexibility at any stage, please let us know.

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