Senior Paid Search Marketing Manager (m/f/d)

Overview

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round. To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

As a Senior Paid Search Marketing Manager (m/w/d) at FORMEL SKIN, you will play a key role in transforming performance marketing into a growth powerhouse. Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels.

What You’ll Be Doing

• Own and scale the Paid Search channel end-to-end, turning it into a key growth driver for the business.
• Restructure, rebuild, and optimize accounts to reflect best practices and “what great looks like.”
• Build and execute a clear testing roadmap — from keywords and audiences to bidding strategies and ad copy.
• Lead the charge on account health: continuous clean-up, smart audience segmentation, and automation where it drives value.
• Transform complex data into sharp insights that power fast decision-making and measurable results.
• Collaborate with cross-functional teams (brand, product, analytics, media) to ensure search is fully integrated into the growth engine.

What You Need To Shine

• 5+ years of hands-on Paid Search experience with a proven track record of scaling accounts and budgets.
• Deep expertise in Google Ads, Shopping, and SEM best practices, with the curiosity to keep pushing beyond the obvious.
• Analytical firepower — fluent in data, comfortable with attribution models, and obsessed with performance metrics.
• Creative mindset for building and testing ad copy that cuts through and converts.
• Ability to thrive in a fast-paced, high-growth environment where speed and precision matter.
• A proactive problem-solver who can balance operational excellence with bold, strategic thinking.
• Strong English communication skills required; German is a big plus.

Why work with us?

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role—it’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other

Industries

• IT Services and IT Consulting

Referrals increase your chances of interviewing at FORMEL SKIN by 2x

Get notified about new Search Marketing Manager jobs in Berlin, Berlin, Germany .

#J-18808-Ljbffr