Senior Performance Marketing Manager (m/f/d)

Overview

Senior Performance Marketing Manager (m/f/d) at FORMEL SKIN. Join to apply for the Senior Performance Marketing Manager (m/f/d) role at FORMEL SKIN.

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've raised €30 million in Germany's largest health tech Series A round (Dec 2021). To date, we've provided over one million treatments to our patients. Based in Berlin, we’re committed to expanding our reach and impact.

What You’ll Be Doing

• Turn performance marketing into a growth powerhouse by bringing experience across Paid Social, Paid Search, Display/Video, Native, and Affiliates, with deep expertise in at least one core channel.
• Build and execute bold strategies that combine data-driven rigor with creative problem-solving.
• Lead campaign planning, execution, and optimization with relentless focus on measurable impact.
• Transform complex data into sharp, actionable insights that drive fast and informed decision-making.
• Drive creative strategy and testing: brief, iterate, and scale breakthrough concepts and formats.
• Continuously test and optimize targeting, bidding, and messaging to unlock incremental growth.
• Collaborate cross-functionally with brand, product, analytics, and creative teams to keep performance marketing at the heart of company growth.
• Stay on the pulse of platform innovation and automation (AI, programmatic, attribution models) and translate it into growth opportunities.

What You Need To Shine

• 5+ years of hands-on performance marketing experience with deep expertise in one major channel:
• Paid Social (Meta, TikTok, Snapchat, etc.)
• Paid Search (Google Ads, Shopping, SEM)
• Display/Video (YouTube, GDN, native, affiliates)
• A proven track record of scaling campaigns and managing significant budgets in a high-growth environment.
• Strong analytical firepower: fluent in performance metrics, attribution models, and data-driven decision-making.
• Creative instincts and the curiosity to test, break patterns, and discover what truly works.
• Proactive problem-solver with speed, resilience, and adaptability to thrive in a fast-changing growth environment.
• Strong English communication skills; German is a plus.
• Nice-to-haves: experience across multiple channels, partner/network management, or programmatic platforms.

Why work with us?

• Drive the future of growth in digital healthcare: you’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment and directly influence how we acquire and engage patients at scale.
• Benefits to perfectly fit you: a diverse benefits package including 28 days vacation, NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and remote work allowance.
• Building a great team together: regular company events, team event budget, and bonuses for employee referrals.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting

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