Senior Performance Marketing Manager (Paid Social) (m/f/d)

About getolo

Founded in 2015, getolo GmbH is an innovative and award‑winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add‑on coverage. Under the brands dentolo, petolo, and vitolo , we serve over 200,000 customers in Germany and France, providing digital and hassle‑free protection that seamlessly integrates into their daily lives.

We believe that prevention is always better than cure —which is why we focus on preventive care, customer‑centric service, and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges.

getolo's company culture is built on collaboration, innovation, and agility —always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO) . getolo is a partner of DA Direkt and part of the Zurich Group Germany .

Paid Social Expert

We are looking for a Paid Social Expert who doesn't just follow best practices, but sets them. If you're the kind of person who gets excited about trying the next under‑the‑radar platform and scaling it into a core acquisition channel and is ready to take performance marketing beyond Meta and TikTok, this role is for you.

You will work closely with our performance marketing team to bring our user acquisition to the next level. We are looking for a curious, driven marketer who will join us on this ride with a similar mindset. We believe in innovating the way we do marketing and have built fast paced, flexible processes unique to other advertisers. Are you ready for a new challenge in a rapidly developing insurtech? Look no further☺️

Your role in a team

• Strong hands‑on experience with TikTok and Meta is essential — these are our primary performance channels and where we expect you to make the biggest impact
• Familiarity with other platforms (Snapchat, Reddit, Pinterest, YouTube, LinkedIn) is a plus, and you're open to testing new ones as they emerge
• Take a test‑and‑learn approach to channel expansion: rapid prototyping, creative testing, performance analysis, and iteration
• Collaborate closely with our creative team to develop thumb‑stopping ad content tailored to each platform's unique behavior
• Manage budgets with confidence, balancing CAC targets with growth velocity

What you need to be successful

• Proven track record: 3-5+ years of hands‑on experience managing paid social campaigns across a variety of platforms, with strong command of Meta and TikTok, and enthusiasm for testing new channels
• Curious and experimental: You enjoy exploring new ideas, platforms, strategies and are comfortable turning uncertainty into well‑structured tests and learning loops
• Analytical mindset: You're confident interpreting performance data, spotting trends, and transforming insights into clear, actionable steps
• Collaborative by nature: You work seamlessly across teams, from creatives to product and analytics, and know how to move ideas forward together
• Flexible and adaptive: You feel at ease in fast‑moving environments where priorities shift, and are always ready to adjust, learn, and iterate
• Performance‑focused: Experienced in customer journey mapping, A/B testing, and using analytics tools to continuously optimize campaigns
• Languages: Fluent in English; German is a plus

Why getolo

Salary & Vacation

• Attractive fixed salary
• Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st. 2 community days to support a charity organisation of your choice