Senior SEA Manager (f/m/x)

Overview

Autohero is Europe’s largest independent used car dealer, part of the Auto1 Group. We are disrupting a large industry with a unique online and offline presence that offers a seamless, transparent, and hassle-free car-buying experience.

We are looking for a Senior SEA Manager (f/m/x) to join our B2C brand Autohero. In this role, you will lead planning, execution, and optimization of paid search campaigns across Google Search, Bing, App Store, Play Store, and AI-powered search platforms. You will drive channel performance, identify growth opportunities, and support the development of junior and midlevel team members to scale our customer base across Europe.

Responsibilities

• Plan, execute, and optimize campaigns across Google Search, Bing, App Store, Play Store, and AI-powered search platforms
• Conduct in-depth keyword research and analysis to structure high-performing campaigns tailored to the used car sales industry
• Implement and refine feedback loops on user quality to improve lead quality and cost-efficiency
• Analyze campaign performance using data-driven methods to identify actionable insights and growth opportunities
• Collaborate with copywriting and product teams to develop compelling ad copy and app store content
• Test and integrate new features, betas, and AI-driven opportunities to maintain a competitive edge
• Share best practices and mentor junior team members to foster continuous learning

Qualifications

• Proven experience managing and optimizing large-scale paid search campaigns (Google, Bing, app stores)
• Strong expertise in keyword research, campaign structuring, and performance analysis
• Experience with data-driven optimization and feedback loops to improve acquisition efficiency
• Analytical mindset with the ability to translate data into actionable recommendations
• Collaborative, proactive, and highly organized, able to manage multiple projects simultaneously
• Fluent in English; proficiency in another European language (e.g., German, Spanish, French, Italian)

Additional Information

• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 nationalities create an international and diverse working environment
• Discounts on brands and special offers on used cars for you and your network
• Work-life balance with remote-friendly options, flexible hours, and 30 days of vacation
• Mindful culture with free access to Headspace for well-being

Contact

Joanna Sinicka

At AUTO1 Group we value open culture, direct communication, and diversity. We welcome every applicant regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Automotive

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