Senior SEA Manager (m/f/d)

Join to apply for the Senior SEA Manager (m/f/d) role at Heyflow

Join to apply for the Senior SEA Manager (m/f/d) role at Heyflow

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Head of People | Successful Leadership through Communication & Appreciation

Heyflow was recognized by Kununu (German Glassdoor) as the TOP 5% company of the best rated companies in 2024 and 2025 - join us NOW!

Heyflow is the leading all-in-one lead generation platform in the market, combining every essential tool into a single, highly flexible no-code solution. Our platform features interactive forms, dynamic flows, and landing pages, along with built-in optimization and A/B testing capabilities. With native integrations and workflows designed to enhance lead quality, Heyflow streamlines the entire lead generation process. Since our founding in 2020, we've empowered the marketing efforts of both fast-growing scaleups and established enterprises. Our diverse customer base includes Fortune 500 companies like Adecco Group, Cisco, and Credit Agricole, as well as fast growing scaleups such as RocketMortgage and 1KOMMA5°.

What You'll Do

• Own and scale our Google Ads strategy end-to-end focusing on generating qualified leads and accelerating pipeline for our B2B SaaS product.
• Translate clicks into revenue. You understand how paid search supports complex buyer journeys and optimize for full-funnel metrics not just CPC or CTR.
• Drive intent-based acquisition. You’re fluent in identifying high-converting keywords, refining targeting, and optimizing campaigns to reach decision-makers at the right stage of the funnel.
• Data is your second language. You track performance in GA4 and Google Ads, ensure accurate attribution via GTM, and turn data into clear, actionable insights.
• You collaborate cross-functionally. You work closely with content, product marketing, and sales to ensure campaign messaging resonates with our ICP and aligns with key value props.
• Messaging matters. You contribute to ad copy and landing page strategy that speaks directly to ICP pain points, business outcomes, and SaaS buyers’ needs.
• Own vendor management. Whether working with agencies or freelancers, you know how to brief clearly, give constructive feedback, and hold partners accountable for results.

What You'll Bring

• 5+ years of hands-on experience managing Google Ads campaigns, ideally within B2B SaaS and a hybrid PLG and SLG motion ; Experience with Microsoft Ads (Bing) or other paid search platforms a plus
• Deep familiarity with the B2B marketing and Lead Gen landscape you understand the tools and platforms our customers use and how they think about buying solutions like ours
• Proven ability to optimize for full-funnel metrics such as LTV Pipeline, ROAS and Retention
• Proficient with GA4 , Google Tag Manager , and UTM-based tracking strategies
• Experience managing monthly 5 and 6-digit budgets and reporting performance clearly to cross-functional stakeholders
• A test-and-learn mindset , you constantly experiment with keywords, messaging, and landing pages to uncover what moves the needle
• Fluent in English with strong written and verbal communication skills, especially in conveying insights and strategy

Bonus Points For:

• Experience with other paid channels (e.g., Paid Social, Display).
• Familiarity with the no-code/low-code industry.
• Experience with marketing and sales CRMs like HubSpot.

We are advocates of diversity & inclusion and so, we encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Project Management, and Business Development

• Industries

  Software Development, IT Services and IT Consulting, and Marketing Services

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