Senior Specialist Digital Marketing (m/f/x) Tommy Hilfiger & Calvin Klein

About Us

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here .

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH’s greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued, and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is located in Düsseldorf and is the main location for around 500 employees.

As part of the Digital Marketing Team the role is responsible for one of the big 4 (Zalando, About You, Otto, Amazon) online Key Accounts. The role is responsible to key account the online partner from a Marketing perspective and to balance out our Marketing strategy with brand and commercial needs, planning(incl budget split together with Sr Manager) and execution of campaigns. The role works dual brand and works hand-in-hand with our Sales teams and the CK & TH Brand Marketing + challenges the status quo to strive for track-record brand excellence for our powerful brands Tommy Hilfiger & Calvin Klein.

A day in the life of a Senior Specialist Digital Marketing (m/f/x)

• Plan, develop and manage the annual Marketing calendar for one of our online Key-Accounts Amazon incl. Budgeting and Media/Marketing Mix adjustement to achieve best in class digital consumer experience for our brands
• Support to develop the Account with data driven Performance Marketing activities by bridging commercial needs with Brand Marketing needs closely together with our Sales Team
• Define, plan and execute digital brand activations and brand campaigns across on-site and off-site channel together with our Brand Marketing team and adjusted to our partner's own DNA
• Define and optimize processes and KPIs by analysing Consumer Insights together with our Consumer and Marketing Analytics team to ensure most efficient and effective results
• Set, evaluate and track KPIs across Marketing teams to ensure data-driven Marketing
• Analyze brand positioning and customize market insights for Brand Marketing to drive fact-based Marketing activities across the account
• Ongoing research of market development, trends and important competitors
• Analyze, challenge and optimize digital marketing activities to gain insights and apply learnings based on KPIs

What do we need from you? You have:

• University Degree in Business Administration / Economicss; Marketing or Digital Marketing
• Minimum 3+ years of work experience in Ecommerce / Ecommerce Marketing or working in a Digital / Ecommerce Marketing Agency. Knowledge and insights into the fashion industry and market trends is an advantage.
• Excellent analytical, organizational and communication skills
• Demonstrated ability to collaborate with diverse stakeholders, fostering a high degree of team spirit
• Excellent MS-Office skills (Excel, PowerPoint, Word)
• Initial knowledge of SAP (BW / HANA) would be a plus
• Good command of written and spoken English & German
• Hands on mentality and an ownership mindset
• Fast thinking and agile mindset as well as understanding of the E-Commerce world

What you can expect from us:

• PVH offers you a smart working model (hybrid) including a flex office solution, a "work from anywhere" concept, meeting-free Fridays and many other components
• Lead Yourself. Lead Together. Lead the Way. The PVH Leadership Behaviors are the actions that unlock the potential of each of us. Whether you lead a team, a project or contribute your own expertise, everyone is a leader at PVH
• We promote a culture of development and offer training and learning opportunities through our own PVH University
• Multiple employee benefits such as employee discounts, mobility offers, internal sports classes and other initiatives

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity are a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation, or gender you are welcome here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

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