Stellenbeschreibung:

Location: Remote (Worldwide)


About us:
We are a fast-growing Web3 project focused on [DeFi/NFTs/DAO interoperability—adjust to your niche]. Our mission is to empower users with decentralized access, transparent governance, and seamless onboarding to blockchain-enabled products. We’re looking for a data-driven SEO specialist who is passionate about crypto and eager to help scale organic growth across our web properties.


Responsibilities:
• Develop and execute a comprehensive SEO strategy to drive sustainable organic growth across the main site, docs, blog, and product pages.
• Conduct ongoing keyword research, competitive analysis, and content gap analysis focused on crypto, blockchain, DeFi, NFTs, and related topics.
• Optimize on-page elements (title tags, meta descriptions, headers, internal linking, schema markup) and oversee content optimization and creation to maximize search visibility.
• Lead technical SEO efforts: site audits, crawlability/indexation improvements, URL structure, canonicalization, 301/404 handling, structured data implementation, and Core Web Vitals optimization.
• Plan and execute a link-building and digital PR program, including outreach to crypto outlets, partner sites, and influential communities.
• Monitor, analyze, and report SEO performance using Google Analytics, Search Console, and industry tools (Ahrefs, SEMrush, Screaming Frog, etc.). Define KPIs and provide regular dashboards to stakeholders.
• Collaborate with product, engineering, and content teams to ensure SEO-friendly site architecture, internationalization (if applicable), multilingual content, and fast, accessible experiences across devices.
• Stay up-to-date with Web3 trends and search engine algorithm changes; translate insights into actionable initiatives.
• Optionally contribute to content strategy for educational resources, tutorials, and case studies to attract and convert target users.


Requirements:
Must-have
• 3+ years of hands-on SEO experience with proven results (organic traffic growth, ranking improvements, and measurable ROI).
• Strong technical SEO background: site audits, indexation control, schema markup, page speed optimization, mobile UX considerations, and experience with SPA/Next.js or similar frameworks is a plus.
• Proficiency with Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
• Solid copywriting/editorial skills and the ability to collaborate with content teams to produce SEO-friendly content.
• Familiarity with Web3, crypto, blockchain terminology, and the ability to develop content and optimization strategies in crypto-focused contexts.
• Analytical mindset with the ability to interpret data, generate insights, and present clear recommendations.
• Excellent written and spoken English; strong communication and collaboration skills.
• Availability for full-time work and ability to work remotely

NOTE / HINWEIS:

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