Social Creative Lead

At Circle Health, we’re redefining holistic health through functional medicine, science, and design. We’re looking for a Social Creative Lead (Meta Channel Owner) who will take end-to-end ownership of our content marketing on Meta.

You will help shape the future of healthcare by producing authentic, high‑performing creative for our main paid social channel. Combining strategic thinking, analytical rigor, and hands‑on creative execution, you’ll capture, edit, and design engaging video and UGC‑style content that feels native to Meta.

The right candidate thrives mixing strategy with execution, pairing strong design sensibility with a scrappy, social‑first mindset.

What you’ll do

• Own the Meta ads channel end‑to‑end from concept to execution.
• Capture, edit, and design platform‑native paid social creative (video, UGC, static) that drives engagement and measurable results (CTR, CVR, CAC).
• Lead the creation of UGC‑style ads and short‑form video. Make sure every piece feels authentic, fresh, and aligned with Circle Health’s brand.
• Stay ahead of social and cultural trends , quickly translating them into engaging content. Be ready to test new formats, experiment with lo‑fi approaches, and adapt to what’s working in real time.
• Analyze creative performance data to identify winning patterns and inform new iterations.
• Build and maintain a creative library for structured testing and scaling.
• Collaborate closely with our marketing and design team to align creative output with broader goals.

What you’ll bring

• A strong portfolio showcasing conversion‑focused creative, especially UGC‑style video, social‑first campaigns, and trend‑driven work.
• Hands‑on experience capturing, editing content (Premiere, After Effects, or similar), and designing elements, with proven ability to adapt storytelling to different platforms.
• Familiarity with paid social performance metrics (CTR, CVR, CAC) and experience optimizing creative for results.
• Solid design craft and fundamentals (type, color, layout) with proficiency in Figma and motion/video tools.
• A sharp sense for what feels authentic and performs well across Meta and other social channels.
• Comfort switching between high‑fidelity design and scrappy, quick‑turn video/UGC content — including live capture, street interviews, and spontaneous content.

Requirements

• Based in Berlin and open to travel to our other locations.
• German native (as most of our content is) and fluent in English (as most of our team is).

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