Social Media Community Manager

Social Media Community Manager

Direct message the job poster from Roborock

• We have a proven and polished social media and community strategy, and we’re looking for candidates for Germany.
• You will sit as part of the Marketing team as an expert in customer engagement and content localization.
• Ultimately responsible for the content for Germany social media channels, providing a relevant and localized tone of voice.

Responsibilities

• Build and manage local German user communities (e.g., Facebook Groups, Instagram, Reddit, WhatsApp Communities) to enhance brand loyalty and engagement.
• Collaborate with social media, plan and execute community-driven campaigns (e.g., cleaning challenges, product testing programs) to drive UGC and community activity.
• Actively manage and participate in local German online forums to build product presence, stimulate discussion, and build positive brand and product images.
• Build a structured collaboration with KOCs to amplify brand awareness and product trust through word-of-mouth.
• Support local marketing events such as industry exhibitions, marketing offline campaigns, and themed pop-ups by coordinating community participation and engagement.

Qualifications

• More than 5 years of experience in community or digital marketing in the German market, with a strong understanding of local consumer behavior and culture.
• Proficient in using key German social platforms (e.g., Facebook, Instagram, YouTube, TikTok Germany, Reddit, WhatsApp).
• Proven track record in community growth, user engagement, and UGC ecosystem building.
• Strong interpersonal and communication skills with empathy, a high sense of responsibility, self-motivation, and team spirit.
• Strong project management and creative thinking skills with the ability to plan and execute initiatives independently.
• Passion for smart home devices, consumer electronics, or cleaning-related products is a plus.
• Basic design, photography, or video editing skills are a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Computers and Electronics Manufacturing, Wholesale Appliances, Electrical, and Electronics, and Retail Appliances, Electrical, and Electronic Equipment

Referrals increase your chances of interviewing at Roborock by 2x

Get notified about new Community Manager jobs in Düsseldorf, North Rhine-Westphalia, Germany .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr