Social Media Content Strategist

Social Media Content Strategist (m/f/d)

Travelzoo is seeking a Social Media Content Strategist (m/f/d) to join our team in Berlin.

Do you feel…

Responsibilities

• Motivated to define, lead, and execute social-first strategies that elevate travel deals and production content across Instagram, Facebook, TikTok, Pinterest and more
• Strategic in translating newsletters and website/blog content into innovative, platform-native formats that drive engagement, traffic, and conversions
• Innovative in conceptualizing, testing, and iterating content formats that shape audience behavior and amplify brand presence
• Resourceful in leveraging user-generated content and emerging trends to enhance campaigns and boost authenticity
• Collaborative in guiding Production, Marketing, and Sales teams to ensure content aligns with strategic goals and high-value campaigns
• Analytical in monitoring performance metrics, evaluating ROI, and optimizing content based on data-driven insights

Qualifications

• A professional with 7+ years of hands-on social media experience in travel, lifestyle, or digital content, with proven strategic leadership
• Passionate about travel and lifestyle content, with exceptional storytelling instincts and trend awareness
• An excellent communicator, capable of influencing multiple stakeholders and crafting compelling messaging
• Highly organized and proactive, able to oversee multiple campaigns and strategic initiatives simultaneously
• Curious and forward-thinking, always exploring new platforms, formats, and creative opportunities
• Degree-educated in journalism, communications, marketing, or a related field

Benefits

• Broaden your horizon by working with a global team and potentially in a different country
• Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
• We recognize your achievements with our employee awards
• Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
• We offer competitive compensation and benefit packages

If you are excited about this opportunity and feel intrigued by our values of “leading by example”, “warm heart”, “cool head” and “working hands”, then we would like to get to know you!

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