Social Media Lead

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Join to apply for the Social Media Lead role at Picsart

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At Picsart, we bring the wonder of creativity to the world—and make it easy.
As our hands-on Social Media Lead, you'll be at the forefront of making Picsart a standout brand on social media. This isn't just a strategic role; you'll be deeply involved in the day-to-day execution of campaigns aimed at attracting solopreneurs and SMBs, all while keeping our content consistently engaging, trend-forward, and visually stunning. You will be actively managing social media initiatives, directly contributing to content creation, and guiding a team of social media producers to implement strategies for significant growth across our key channels, including YouTube, Instagram, and Pinterest. If you're not just observing but actively immersed in pop culture, design, and social media trends, and possess a highly creative and action-oriented mindset, this role is for you.
How You'll Make An Impact

• Develop and execute a bold, innovative social media strategy that positions Picsart as the go-to platform for solopreneurs and SMBs.
• Oversee and actively participate in content creation, storytelling, and campaign execution across YouTube, Instagram, and Pinterest to directly drive engagement and follower growth.
• Stay ahead of social media trends, pop culture moments, and design innovations to create content that resonates with our audience.
• Manage and mentor a team of social producers, fostering creativity and collaboration.
• Partner with marketing, creative, and product teams to align social media with broader brand goals.
• Use analytics to track performance, uncover insights, and refine strategies for growth and engagement.
• Actively engage with Picsart’s community to build relationships and amplify user-generated content.
• Experiment with new formats, tools, and platforms to keep Picsart’s social media presence fresh and exciting.
  

What You'll Bring

• Someone who not only strategizes but also possesses the practical skills and drive for hands-on execution.
• 5+ years of experience in social media strategy and content creation with a strong track record of directly growing and managing social media accounts, with a focus on tangible results on YouTube, Instagram, and Pinterest.
• Knowledge of how to analyze data and apply the learnings for better results
• Experience managing and leading a team, coupled with a collaborative leadership style and a willingness to lead by example through direct involvement.
• A creative powerhouse who thrives on brainstorming and executing bold ideas.
• Passionate about pop culture, social media, and design trends.
• Strong organizational and project management skills.
  

Good To Have

• Bonus: Experience creating or working with content for solopreneurs or SMBs.
• Background in visual storytelling or design.
• Experience working in a fast-paced, high-growth tech or creative environment.
  

What we seek and value most in our candidates
Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish . For information regarding your Right To Work, please click here for English or Spanish .
For Applicants Based in California - California Job Applicant Privacy Notice ( Us
Picsart is the world’s largest digital creation platform and a top 20 most downloaded app . Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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