Solution Architect - Marketing Cloud

Overview

Role: Solution Architect - Marketing Cloud. Location: Germany, office flex based. About Salesforce: Salesforce is the #1 AI CRM, helping customers with AI+Data+CRM through a values-driven approach. The role is to advise, design, and lead the transformation of cloud-based marketing solutions for enterprise customers, partnering with Delivery Managers, Technical Architects, and Account Teams.

Responsibilities

• Advise, design, and lead the transformation of cloud-based marketing solutions for clients, ensuring scalability, security, and efficiency.
• Engage directly with clients to architect scalable, data-driven solutions that enhance customer engagement and drive business value.
• Serve as a trusted advisor translating business requirements into robust technical architectures using Salesforce Marketing Cloud, Data Cloud, and Personalization.
• Design and oversee the implementation of technology solutions that meet business needs and ensure they are scalable and maintainable.
• Work with Delivery Managers, Technical Architects, and Account Teams to align client expectations and deliverables.
• Lead development efforts when needed and maintain an hands-on approach to solution delivery.
• Identify and mitigate risks, and proactively address issues to keep programs on track.
• Contribute to the program vision and articulate program/project strategies to enable technologies including the Salesforce platform.

Key Experiences

• Solution Design & Architecture: Experience designing scalable, integrated solutions across Salesforce Marketing Cloud (SFMC), Data Cloud, Datorama, and Interaction Studio.
• Customer Journey Orchestration: Understanding of Journey Builder, segmentation strategies, and omnichannel marketing execution.
• Data Management & Integration: Hands-on experience with Data Extensions, SQL, APIs, and integrating Salesforce platforms with external systems.
• Personalization & AI: Experience with Interaction Studio (Personalization) to create real-time customer experiences and the ability to leverage tools like Prompt Builder to enable organizations.
• Analytics & Insights: Proficiency in marketing analytics, dashboards, and data visualization; Tableau and Datorama knowledge is a plus.
• Governance & Best Practices: Establish and apply best practices, guidelines, and compliance requirements for implementations.

Minimum Requirements

• 5+ years of experience in Marketing Automation, Customer Data Platforms, and Digital Analytics.
• Deep expertise in Salesforce Marketing Cloud, Data Cloud, Datorama, and Interaction Studio (Personalization).
• High-level knowledge of ETL processes, data pipelines, and marketing analytics tools.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant) are a plus.
• Excellent communication skills in German and English.
• Ability to work in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
• Problem-solving mindset and strategic thinking.
• Knowledge of security, compliance, and industry best practices.
• Ability to learn quickly and adapt to new concepts, business models, and technologies.
• Strong written and verbal communication skills; able to develop materials appropriate for the audience.
• Experience with large-scale/enterprise implementations with multiple work streams.
• Strong listening and collaboration skills across diverse roles.
• Resourceful and entrepreneurial thinker with problem-solving abilities.
• Travel up to ~20-30% may be required; exact travel varies by customer.
• Degree or equivalent proven experience.

Preferred Requirements

• Validated results delivering high-value business outcomes using agile approaches.
• Experience leading customer and/or partner success stories.
• Relevant Salesforce certifications and consulting experience are strongly recommended.

Our Investment In You

• World-class enablement and on-demand training — Trailhead resources available.
• Exposure to executive thought leaders with a passion for living Salesforce values.

EEO and Accommodations

Posting Statement: Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability status, veteran status, or other protected characteristics. If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form.

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