Sports Marketing Audi

Working Environment

The Marketing Communications department’s task is, among other things, to increase international awareness and enthusiasm for the Audi brand and its products.
The International Sports Marketing unit manages and oversees Audi’s international strategy across various sports disciplines. Together with relevant departments within AUDI AG, markets, partner brands, and sports rights holders, we implement the company’s international sports engagements.
We shape Audi’s brand communication in these areas to inspire fans and customers alike.
The team works in an interdisciplinary way on exciting tasks within an international environment.

Job Description

Responsibilities

• You will support the project managers in the preparation, execution, and follow-up of activities and events in the areas of football (FC Bayern Munich) and Audi Formula Racing (F1) .
• You will work conceptually and operationally on existing and future sports marketing initiatives – from activation to implementation, supervision, and evaluation.
• You will independently drive subprojects and coordinate and manage collaboration with agencies and service providers.
• You will activate the sponsorship with FC Bayern Munich .
• You will implement various events and matchday activations with the partner club FC Bayern Munich.
• You will develop global activation measures for Audi’s entry into Formula 1 .
• You will assist in organizing workshops with Audi’s Formula 1 markets.

Qualifications

• You are currently studying Sports Management , Business Administration , Communication Studies , or a similar field.
• You have initial practical experience in sponsorship .
• You have excellent English skills .
• You are proficient in MS Office , especially PowerPoint and Excel .
• You enjoy collaborating with and managing external service providers.
• You are a communicative team player who approaches tasks reliably, goal-oriented, and in a structured manner.

Additional Information

The final internship period will be agreed upon in consultation with the department.

This position is based at AUDI AG in Ingolstadt .

At Audi, we integrate sustainability into our business practices, products, and services. We embody enthusiasm, trust, courage, and responsibility , actively support inclusion , and create an environment that values the individuality of each person in the interest of the company.

Reference Code: I-P-
For questions, please contact our career chat .

Tagged as: Audi, Full Time, Germany, Marketing, women's football

#J-18808-Ljbffr