02-04-2026 | reference no 011317 Online Marketing Manager (f/m/x) (Web & Performance focused) P[...]

**Your web browser (Chrome 141) is out of date.**### Your responsibilitiesAs Online Marketing Manager (f/m/x) (Web & Performance focused), you will combine hands-on operational execution with a strategic business partner role for our business lines and EMEA affiliates, driving and optimizing our digital presence with a strong focus on performance marketing, data-driven decision-making and high-quality content execution across international markets. Your key responsibilities include:* Managing day-to-day website content operations in Typo3, including planning, uploading, quality assurance, publishing and optimization* Guiding content owners and coordinating website initiatives such as landing pages, campaigns and relaunch activities* Ensuring consistent content governance across affiliates and business lines* Improving digital customer journeys by identifying friction points and enhancing usability and conversion* Optimizing landing pages and digital touchpoints to increase engagement and clarity* Owning digital analytics tools to ensure reliable performance tracking and insights* Defining KPIs and enabling stakeholders to translate data into actionable improvements* Driving SEO, GEO and SEA (Google Search, Display and YouTube) in collaboration with agencies and internal stakeholders across markets* Contributing to process optimization, including automation and AI-supported workflows* Collaborating cross-functionally while confidently advising and challenging stakeholders on data-driven decisions### Your profileYou are a strong match if you combine hands-on digital marketing expertise with a performance-driven mindset and strong stakeholder management skills. Ideally, you bring the following qualifications and strengths:* Degree in marketing, business administration, communications, or a related field* Several years of digital/online marketing experience, ideally in healthcare, medtech or another regulated environment* Strong track record in performance marketing, including KPI tracking, data-driven optimization, and a solid understanding of SEO and SEA* Hands-on expertise in CMS platforms (preferably Typo3) combined with solid knowledge of website management, content operations and analytics tools (GA4, GTM, Looker Studio)* Proven stakeholder and project management capabilities, including consultative guidance, the ability to challenge perspectives and a structured, detail-oriented working style* Openness to new technologies, automation and AI-supported workflows* Experience in email marketing and CRM processes is considered an advantage* Knowledge of customer journey optimization or digital behavioural analysis is a plus* Familiarity with portal environments or international web governance would be beneficial* Excellent communication skills in English### Our benefitsWe are an aspiring corporate group where respect and trust form the basis for cooperation and communication within Sysmex.* **Culture & cooperation** An appreciative work environment, open corporate culture, flat hierarchies and an inclusive and caring atmosphere. Working in an innovative and international environmentwith a broad learning and development landscape in our EMEA Campus, after-work events for internal networking* **Work-life balance** Flexible working through flextime and a hybrid working model (60% mobile working, 40% on-site), 30 days annual leave* **Additional benefits** Attractive compensation package including Christmas and vacation pay, childcare allowance, capital-forming benefits, subsidy for company pension scheme, corporate benefits, relocation assistance, subsidised lunch in our canteen* **Health & wellbeing** Subsidized EGYM Wellpass with access to 13,500 studios, plus in-house gym, various sports courses, massages, company medical and psychological care, workplace glasses, and general health management* **Mobility** Subsidy for the public transport “Deutschlandticket”, free parking, bike leasing via JobRad* **Social Responsibility** Various opportunities to get involved in different sustainability and charity initiatives, climate friendly and respectful use of resourcesWorking Experience2 to 5 years
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