ABM & Demand Generation Marketing Senior Specialist - MedTech

Account Based & Demand Generation Marketing

ABM & DGEN Marketing Senior Specialist - MedTech

Excited to grow your career?

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

If you think that this opportunity is right for you, we encourage you to apply. We can’t wait to see where your PTC experience takes you next.

We are seeking an experienced ABM & Demand Generation Marketing Senior Specialist to lead targeted account-based and demand generation marketing initiatives within the MedTech vertical in Central Europe. This role is ideal for a strategic marketer who knows how to design and execute campaigns that drive measurable impact and can collaborate closely with sales teams to accelerate growth. If you thrive in a fast‑paced environment and want to influence how PTC supports major medical device manufacturers and their patients around the world, we’d love to hear from you.

Key Responsibilities:

• Lead ABM & Demand Gen Campaigns: Design and execute both 1-1 ABM campaigns and slightly broader demand generation campaigns tailored to two sets of key MedTech accounts, leveraging tactics such as digital advertising, email, events, webinars, or other creative marketing mediums.
• Partner with Sales: Collaborate with sales teams to understand ABM target accounts and develop marketing strategies that align with their objectives and accelerate deal cycles. Work with sales to educate them on incoming DGEN leads and create a feedback loop to improve campaign effectiveness.
• Drive Awareness and Pipeline: Launch initiatives that engage priority accounts, generate qualified leads, and support progression of opportunities through the funnel.
• Measure and Optimize: Monitor campaign performance, analyze results, and refine strategies to maximize impact. Utilize platforms such as Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking and reporting.
• Manage Budget: Oversee CER ABM & DGEN budget allocation, ensuring investments are optimized for growth and ROI.

Required Skills and Qualifications:

• 5–10 years of B2B marketing experience with at least 3 years of ABM experience, ideally in software; experience in MedTech sector is a plus.
• Proven track record of building and executing successful ABM campaigns with measurable results.
• Expertise in managing large-scale events and digital programs from planning through execution.
• Strong understanding of sales processes and ability to support complex deal cycles.
• Hands‑on experience with Salesforce, Eloqua, 6sense, and related reporting tools.
• Exceptional project management skills with the ability to meet tight deadlines.
• Clear and persuasive communicator, capable of influencing both marketing and sales stakeholders.
• Self‑driven team player who can work independently and lead initiatives without constant oversight but also collaborate with peers to support common projects, share ideas and deliver impact for the vertical team.
• Willingness to travel 25–30% as required.