Account Based Marketing Manager

Position Overview

Job Requisition ID #: 26WD94936. This is a 1-year fixed-term contract. Autodesk is looking for an Account Based Marketing Manager (ABM DACH) to grow influence, executive engagement, long-term customer relationships, awareness and adoption of Autodesk software and services.

Responsibilities

• Meets or exceeds all basic quarterly role requirements
• Demonstrates the ability to contribute to ABM processes and best practices for Marketing and sales teams to scale success
• Shows deeper understanding of multi-touch attribution reporting, with alignment to ABSM key accounts
• Beginning to contribute to team scalability by documenting and sharing campaign tactic optimization best practices
• Demonstrates a basic understanding of accounts and campaign planning and execution
• Has completed ITSMA Account Based Marketing Training and Certification
• Deliver account portfolio research and analysis to drive ABSM strategies
• Strategize, execute, and optimize data-driven ABSM 1:1 and 1:few strategies to achieve sales goals aligned to customer imperatives for assigned accounts or clusters
• Deploy multi-channel ABM 1:1 and 1:few campaigns, including crafting strategy, aligning internal teams, and project managing execution
• Collaborate with ABM Practice Manager on targeting strategies for the execution of 1:many ABM campaigns to applicable accounts in account portfolio
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics
• Collaborate with ABSM Marketing and sales teams (sales and Marketing interlock) to prioritize key accounts or key account clusters
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Work closely with ABM practice managers and MOT to leverage high-performance ABSM Marketing tools and integrations
• Partner closely with BDR and sales teams to ensure strong Marketing and sales alignment

Minimum Qualifications

• Degree in marketing or related field, or equivalent professional training / experience
• 4+ years of experience in ABM and B2B marketing
• Demonstrated ability to provide strategic and consultative input to sales team
• Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
• Team player able to work cross-functionally

Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary Transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here:

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