Account Manager - SMB - DACH Market

Responsibilities

TikTok's SMB team helps businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. To help businesses achieve their marketing goals on TikTok, no matter how big or small, our SMB team combines operational expertise with a customer‑centric strategic mindset. You will design and execute scaled sales & service delivery strategies and ensure that our customers have the right tools and product at their fingertips.

1. Raise the bar – Be results focused, grow revenue, educate and lead strategic conversations with SMB clients. Identify and create compelling sales propositions utilising internal and external data for clients in specific regions, industries or objectives that can be pitched en masse with minimal customization.
2. Make your own discoveries – Grow a deep understanding of TikTok's products, processes and tools. Demonstrate expertise in all matters relevant to your book of business, including escalation and troubleshooting to resolve client issues.
3. Assume ownership – Work with small and medium clients to optimise and improve the performance of their TikTok campaigns and identify programmatic ways to do this at scale. Understand their business objectives and determine the right course of action with a view on helping them grow their business.
4. Embrace change as an opportunity – You will have a growth mindset: learning if you don't understand, accepting challenges, growing through failure; viewing uncertainty as an opportunity to thrive.
5. Collaboration creates value – Seek to support new team members as they learn about our products and processes. Share your knowledge and empower your peers. Liaise with cross‑functional teams on structuring and executing operational and strategic initiatives.

Qualifications

Minimum Qualification

• 3 years experience in the marketing/social media/advertising industry with a strong understanding of the digital advertising ecosystem.
• Passionate about TikTok marketing, and up for the challenge of building something from the bottom up.
• Proven track record of reaching and exceeding sales goals with a large book of business.
• Critical thinking, analytical skills with an entrepreneurial and proactive mindset.
• Team working skills, ability to adapt to a fast‑paced, international work environment with a passion for making an impact.
• This role covers the DACH region, excellent communication skills and fluency in German and English is essential for the success of this role.

Preferred Qualifications

• Ability to think independently and strategically to propose recommended solutions to c‑level executives and/or marketing decision makers.
• Proven track record of exceeding performance targets.
• Understanding of digital advertising & campaign management.

Diversity & Inclusion – TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.