App Growth Manager (mfd)

Stellenbeschreibung:

Overview

A career driven by you. Join AutoScout24 Group and experience life in the fast moving market; we are creating innovating evolving and improving how people move across ambitious and focused on delivering strong results together. For a career that doesn’t stand still where you can take ownership and make an impact join our international community.

As App Growth Manager you will join our App Growth team working closely with Product Marketing Analytics and Design teams to drive the growth of our mobile apps across multiple European markets. This position is unlimited and located in Berlin .

WHAT YOU’LL DO

Drive app growth initiatives across organic and paid channels to increase visibility and user acquisition
Identify opportunities to improve conversion performance and acquisition efficiency
Plan run and analyze experiments and A/B tests to validate growth ideas
Manage and improve App Store Optimization (ASO) including keyword research metadata and store assets
Work closely with designers and copywriters to improve app store visuals and messaging
Support planning optimization and analysis of paid app campaigns (Meta TikTok Apple Search Ads Google App Campaigns)
Monitor performance and user behavior using analytics and attribution tools
Collaborate with Product Data and MarTech teams on tracking attribution and measurement
Use modern growth tools and automation to scale testing and reduce manual work
Track competitors and market trends to identify new growth opportunities

YOU COME WITH

Professional experience in app growth performance marketing ASO or paid user acquisition
Strong analytical skills and ability to turn data into clear actions
Hands-on experience with app growth and ASO tools including AppTweak Sensor Tower AppFigures Mobile Action as well as analytics tools such as GA4 Firebase Amplitude or Mixpanel and attribution tools like AppsFlyer Adjust or Branch
Practical exposure to paid app marketing platforms including Meta TikTok Apple Search Ads and Google App Campaigns to support acquisition testing and optimization
Experience working with KPIs reporting and experimentation frameworks
Structured and hands-on working style with a strong ownership mindset
Ability to collaborate with cross-functional and international teams
Practical experience using AI / GenAI tools to automate repetitive work improve productivity and optimize daily workflows (generation debugging documentation decision support) with a proactive mindset toward adopting new AI tools
Excellent level of English is essential; German is a plus

A culture of growth. With over 50 nationalities represented we’re proud to welcome people of all backgrounds to our growing community. We offer the tools learning opportunities and support you need to work in a way that suits you build new skills and grow your career.

For a career where you can drive app growth and shape your future apply now.

Required Experience:

Manager

Key Skills