App Growth Project Lead (Remote - EU Based)

REPLUG is a leading mobile growth consulting agency helping mobile apps scale through Paid User Acquisition, App Store Optimization, Creative Strategy, and Growth Consulting.

We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth.

We’re a small, experienced, and fast-moving team, and we’re now looking for an App Growth Project Lead who can help us scale operations while maintaining the quality and strategic depth our clients expect.

Tasks

We’re looking for an App Growth Project Lead to strengthen our internal delivery, support our Paid UA and ASO teams, and ensure flawless execution of our growth strategies across multiple app clients.

This role is not client relationship management and doesn’t involve commercial or strategic discussions with clients.

Your mission is to make sure everything that follows those conversations is executed at the highest possible standard: the right tasks are created, teams are aligned, deadlines are met, our data, creatives, and reports are spotless, and there is always something new to test.

You’ll be the operational backbone of REPLUG’s growth projects. You will be contributing to the strategy and making sure it’s translated into action. You’ll ensure all teams deliver quality and consistency across accounts, overseeing campaigns, testing, and performance strategy.

Your Main Responsibilities

1. Project Coordination & Delivery

• Ensure strategies are translated into clear internal actions, coordinate Paid UA, ASO, and Creative teams, and align priorities and timelines.
• Lead weekly check-ins, monitor progress, and remove blockers.

2. Reporting & Data Hygiene

• Supervise weekly and monthly reports for accuracy and clarity.
• Review performance data, challenge insights, and connect results to next steps.
• Track budgets, pacing, and key KPIs across accounts.

3. Testing Process & Performance Tracking

• Monitor current campaign performances, identify opportunities, propose tests, explore new channels, etc
• Maintain Paid UA and ASO testing roadmaps and track outcomes
• Drive continuous experimentation on creatives, channels, and audiences, evaluate test results, and share learnings internally.

4. Creative & Quality Control

• Oversee creative approvals and ensure all assets meet quality and performance standards.
• Review messaging and visuals for alignment with strategy and past learnings.

5. Internal Communication & Documentation

• Prepare meeting agendas, document actions, and follow up.
• Maintain a simple risk log to anticipate issues early.

What Success Looks Like

• Every client project runs smoothly and predictably.
• Tasks, trackers, and reports are accurate, on time, and complete.
• Internal teams (Paid UA, ASO, Creative) are aligned and accountable.
• No confusion between strategy, execution, and communication flow.

Requirements

• 4+ years of experience in a mobile marketing or growth agency, managing multiple client projects.
• Deep knowledge of the mobile marketing ecosystem, including Paid User Acquisition, tracking & attribution (MMPs, SKAN, Firebase, GA4), and App Store Optimization (ASO).
• CRM or Lifecycle Marketing knowledge is a plus.
• Strong understanding of performance metrics (CPI, CPA, ROAS, retention, conversion).
• Proven track record in project management and operational delivery, managing timelines, dependencies, and team alignment.
• Excellent organization skills and attention to detail.
• Proactive and structured mindset, you bring clarity and consistency without being chased.
• Confident communication skills in English (German a plus).Strong command of tools like Looker Studio, Google Sheets, Trello/Asana, and Slack.
• Comfortable working remotely in a fast-paced, international environment.

Benefits

• A fully remote work environment with flexible hours.
• The opportunity to work with top-tier mobile apps and cutting-edge growth strategies.
• A chance to shape a newly formed department and grow with the company
• A high-growth environment where you can take full ownership of client relationships and projects.
• Competitive compensation and performance-based bonuses on accounts' revenue growth.

At REPLUG, we believe that diversity drives innovation and success. We are an equal opportunity employer, and we welcome applications from all backgrounds, regardless of gender, ethnicity, age, disability, or sexual orientation.

Our business is driven by core values that guide us through every activity, challenge, and opportunity in our day-to-day business.

Our core values are:

Integrity and Transparency: We believe in a no-nonsense approach, fostering a culture of honesty and transparency in all our day-to-day activities.

Excellence in Execution: We are committed to delivering high-quality output in every project. Our attention to detail ensures we meet and exceed our clients' expectations.