App Marketing Manager (m/f/d)

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About Redcare Pharmacy

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting‑edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today .

Job Description

We are seeking a dynamic and committed App Marketing Manager (m/f/d) to drive the growth of Redcare’s mobile app. In this role, you will be responsible for developing and executing strategic marketing plans to increase app user acquisition, engagement, and retention across multiple countries. You will collaborate closely with cross‑functional teams to enhance our app's presence and performance in the market.

About Your Tasks

• Paid Media Campaign Management: manage, analyse and optimise paid media app campaigns across platforms such as Google Ads, Apple Search Ads, Meta, TikTok or DSPs to reach business goals like increasing new and retained app users.


• App Store Optimisation: enhance the app's store presence by optimising visuals and descriptions to fully leverage organic traffic potential.


• Tracking and Routing: together with your IT colleagues you implement app tracking and routing mechanisms (with MMPs) to analyse and optimise app marketing user journeys across different digital marketing channels.


• Growth Initiatives: identify growth opportunities through app marketing tests for the Redcare app and create targeted initiatives to attract new users and engage them effectively.


• Cross‑functional Collaboration: work closely with the IT and other marketing teams to share app marketing expertise and organise the IT requirement management for new app marketing features.

Qualifications

• Experience: minimum 2 years of professional experience in app marketing, with a track record of driving user acquisition and engagement.


• Technical Skills: hands‑on experience with advertising platforms such as Google Ads, Apple Search Ads, Meta, and DSPs; familiarity with Mobile Measurement Partners like Adjust or AppsFlyer; ideally familiarity in App Store Optimisation.


• Testing mindset: skillset to evaluate and execute tests to discover new app marketing growth opportunities.


• Autonomous and Collaborative Work Style: work independently with a high level of organisation and proactive, self‑motivated work ethic.


• Language Proficiency: fluent in English and German.


• Flexibility: can work remotely a lot, but able to meet in the Berlin office at least once a month.

Benefits

• Work from Home: if your job does not require you to be present in the office, we can arrange the place you work from individually – up to 20 days a year anywhere in the EU.


• Redcare Events: we promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.


• Kindergarten Grant: pay for childcare in kindergarten 100,00 € (total) per month.


• Mental Health: quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.


• Personal Development: support and foster your career development through internal & external training and help you grow.


• Mobility: provide a fully costed Deutschland Ticket at any time.


• Sports & Health: offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club.

Inclusion Statement

At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.

Join us in our mission to ensure that “every human has their health.” Apply now and become a part of our innovative team!