App User Acquisition Manager (m/f/d)

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting‑edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today .

Job Description

About the Role:

As an App User Acquisition Manager (m/f/d) you will be instrumental in driving the growth of Redcare’s mobile apps across international markets. This is an exciting opportunity to work in a fast‑paced, international environment, where your app marketing expertise and data‑driven mindset will help bring acquisition strategies to life and directly contribute to the success and growth of Redcare’s app business.

About your tasks:

Take ownership of forecasting, budget planning and scaling strategies to ensure sustainable and efficient new app user growth

Plan, launch and manage app user acquisition campaigns across platforms such as Google Ads, Apple Search Ads, Meta, TikTok and DSPs to drive new user growth

Continuously optimize campaigns based on KPI targets to maximize performance and scalability

Drive structured testing initiatives across creatives, audiences, formats and channels to identify new growth levers

Collaborate with product, analytics and tech teams to implement and maintain mobile measurement setups (e.g. via Adjust, AppsFlyer) and ensure accurate attribution

Optimize the app store presence (ASO) to increase organic installs and conversion rates

Qualifications

About you:

You have 2+ years of hands‑on experience in app user acquisition marketing , ideally in an e‑commerce, digital, or agency environment

You are confident managing and scaling paid app install campaigns on platforms such as Google Ads, Apple Search Ads, Meta, TikTok, or DSPs

You have experience with mobile measurement partners (e.g. Adjust, AppsFlyer) and a solid understanding of mobile attribution, tracking, and funnel optimization

You have hands‑on experience with App Store Optimization (ASO) and a basic understanding of keyword optimization , store listing elements, and performance drivers

You have strong analytical and optimization skills, with a clear data‑driven mindset

You are proactive, well‑organized and comfortable working independently in a fast‑moving environment

You are fluent in English and have at least a B1 level in German

Additional Information

About your benefits:

In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well‑being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.

At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.

Join us in our mission to ensure that "every human has their health." Apply now and become a part of our innovative team!