B2B Communications Manager, DACH

Stellenbeschreibung:

Responsibilities

The Communications team is the voice of the company while being the guardian of the company's reputation. The team is responsible for telling TikTok's story, managing the company reputation, engaging in meaningful conversation, and building positive sentiment for the company. Though our reach is global, our strength lies in leaning into local — understanding, celebrating, and building with the communities around us. On a daily basis, the team serves as a strategic partner for all functions in advancing business objectives.

We’re seeking a savvy, strategic communicator to lead our external storytelling for TikTok's B2B Communications efforts for the DACH region (Germany, Austria, Switzerland). Based in Berlin, this is a full‑time role.

Develop and execute B2B comms strategies, messaging, and campaigns to support TikTok’s commercial and partnership teams in the DACH region
Develop positive stories and drive B2B media opportunities that showcase our brand and positive economic impact
Build awareness of our partnerships and products through media and industry‑facing initiatives that articulate our mission, values and technology in DACH
Work cross‑functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision
Partner with cross‑functional teams across the DACH market to deliver compelling and impactful events for our clients and business stakeholders
Build close relationships with and provide regular communications counsel to the leadership of the DACH sales, business marketing, and partnership teams
Cultivate relationships with key B2B media to land stories, advance our brand narratives and reach key audiences. Engage partners, third parties, and other KOLs to build credibility and advocacy for the brand
Look after the local speaker bureau and train and advise spokespeople in preparation for media interviews, press events, speaking engagements, and presentations
Handle inbound press inquiries and interact with media on a range of issues
Manage external PR agency to support the above efforts
Monitor and measure the impact of communications

Qualifications

Minimum Qualifications

Extensive experience developing, leading and executing communications strategies and programmes in the B2B space
Bachelor’s degree – preferably in Communications, Journalism, Public Relations or related field or equivalent
Professional fluency in both German and English in order to operate in the region and work cross‑functionally as English is the working language of the company
Excellent communications skills, with the ability to think and act at speed
Solid understanding of the digital advertising ecosystem, including digital marketing, ad tech, and commerce solutions, and an awareness of how media covers these topics
Well‑established media relationships relevant to the scope of the role
Previous experience managing agency teams

Preferred Qualifications

Experience working in technology, media or entertainment companies
A collaborative team player with strong project management skills, strong organizational and analytical capabilities coupled with the ability to efficiently manage multiple priorities simultaneously
A skilled communicator who can successfully build and maintain strong working relationships with key stakeholders both internally and externally
A self‑starter who enjoys working in a cross‑functional and fast‑paced environment
Ability to handle ambiguity and adapt to changing circumstances
Strategic thinking combined with hands‑on execution
Creative thinker and problem solver

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.