B2B Marketing Communications Specialist (d/f/m)

The Role:

We are seeking an automotive-focused and innovative B2B Marketing Communications Specialist (d/f/m) to join our B2B Marketing team, reporting to the Head of B2B Marketing Communications . In this high-impact, hands‑on role, you will create and execute compelling B2B marketing initiatives tailored to the automotive industry, collaborating across Sales, Brand, Product, Creative, and Analytics teams. You will be responsible for the end‑to‑end delivery of key content formats such as the m:Q report, podcasts, webinars, and dealer events—as well as developing and launching new communication formats as our business evolves. You will also support event planning and execution, manage partnerships, and ensure all dealer‑facing communications are effective, data‑driven, and aligned with our strategic objectives.

This is a role for a doer who leverages data, technology, and creativity to move mobility forward and maximize campaign performance.

Responsibilities:

Content Creation & Execution

• Develop, manage, and execute multi‑channel B2B marketing initiatives, including the m:Q report, podcasts, webinars, and other current and future content formats.

• Ensure all initiatives are fully integrated with the overarching content strategy and are leveraged across all customer and partner touchpoints for maximum impact.

• Build and nurture relationships with influencers and Mobile.de ambassadors to expand reach and credibility within the automotive sector.

• Identify and develop new communication channels and innovative content formats relevant to automotive audiences.

• Oversee all aspects of campaign trafficking, quality control, campaign launch, reporting, and analysis.

Event Planning & Execution

• Plan, organize, and execute dealer‑facing events (virtual and in‑person), including conferences, workshops, and networking sessions.

• Manage event logistics, speaker coordination, and post‑event follow‑up to maximize engagement and business impact.

Market & Competitor Observation

• Conduct ongoing market and competitor analysis to identify emerging trends, opportunities, and threats in the automotive industry.

• Integrate insights from market research and competitor observations into content strategy and campaign development.

Strategic Partnerships

• Support the negotiation and development of partnership concepts to enhance Mobile.de’s B2B automotive presence.

• Collaborate cross‑functionally to identify synergies and optimize campaign performance.

• Assist in the implementation and management of influencer and partnership agreements.

Campaign Management & Optimization

• Support the development and execution of key campaigns across the portfolio, focusing on activation, retention, and reactivation goals.

• Use a data‑first approach to analyze performance drivers and optimize channel ROI.

• Analyze and report on campaign KPIs to key stakeholders, providing actionable insights.

• Provide project management support to ensure deadlines and deliverables are met.

Technical & Analytical Excellence

• Leverage technology and digital tools to optimize campaign effectiveness and efficiency.

• Apply strong quantitative and analytical skills to continuously improve campaign and content performance.

• Stay up to date with automotive industry trends, tools, and best practices in B2B performance marketing.

Your Profile:

• 6+ years of hands‑on experience in B2B content management, marketing, or communications

• Strong automotive industry expertise: Solid understanding of automotive B2B markets, trends, and audience needs.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in sponsorships and collaborations: Skilled in developing and executing partnership and influencer agreements, including contract handling and approval processes.

• Hands‑on mentality and proactive approach: Comfortable executing campaigns, solving problems, and driving innovation independently.

• Strong cross‑functional mindset: Thrives in collaborative environments, working closely with diverse teams (Sales, Brand, Product, Creative, Analytics).

• Exceptional people skills: A true people person, able to build strong relationships and communicate effectively with a wide variety of stakeholders.

• Advanced analytical ability: Strong quantitative skills; uses data to evaluate performance and inform decisions.

• Experience in market and competitor analysis: Integrates insights into content and campaign development.

• High proficiency in both German (native or equivalent) and English (business fluent): Outstanding written and verbal communication skills.

Nice to Have skills (Optional):

• Knowledge of additional digital marketing tools or automation platforms.

• Background in change management or organizational transformation.