B2B Marketing Manager (m/f/d)

Overview

At voize, we believe the greatest gift to frontline workers is time - time to care, connect, and be present. Today, that time is lost to busywork and complex systems that pull them away from what matters most: people .

Our vision is to change that by building AI companions that seamlessly take over digital workflows. We don’t replace humans with technology - we amplify their impact.

voize is backed by Ycombinator and Europe’s leading VCs, already installed in over 1.500 senior care homes and trusted by more than 100.000 users . With our self-developed voize AI, we’re transforming the healthcare industry and creating value in other sectors too.

As a dynamic team, we blend cutting-edge technology with social impact. And now, we are looking for You to join us!

Your Mission: Tell stories that inspire, grow our reach, and empower leaders

Responsibilities

• Build the content engine. Own voize’s content strategy and fuel the funnel: awareness blogs that spark curiosity, case studies that build conviction, nurture sequences that close deals.
• Win hearts through stories. Interview nursing leaders. Find the human truth beneath the metrics. Turn "we saved 2 hours per nurse" into “Nurses leave on time and spend those two hours with residents instead of admin.”
• Think in systems, ship with speed. Create repeatable frameworks for content creation. Test fast, learn faster. Every piece teaches you what converts.
• Master the craft. Write case studies that read like stories, not spec sheets. Craft LinkedIn posts that stop the scroll. Build email sequences people actually open.
• Turn complexity into clarity. Make AI governance policies feel approachable. Translate EHR integrations into benefits care directors can visualise.
• Own your impact. Track your metrics, turn them into insights. Know which content drives qualified leads, which nurtures deals, which accelerates pipeline velocity.
• Amplify what works. Find the content formats that resonate. Double down. Kill what doesn\'t. Move fast.
• Partner like a founder. Work hand-in-hand with Sales to understand objections. Collaborate with Product to surface customer insights. Be the voice of the customer in every room.

Your Skillset

• You're a storyteller who thinks in funnels. You have gained relevant experience in B2B content marketing that moves metrics, ideally in SaaS or regulated industries like healthcare.
• Your writing stands out. Native/bilingual German writer who crafts narratives that feel human, not AI-generated. You make complex topics simple and compelling.
• You connect content to revenue. You map content to funnel stages (TOFU, MOFU, BOFU). You know which formats drive MQLs and which accelerate deals. Numbers tell you what's working.
• You're journalistic at heart. You ask the right questions. You listen for the story beneath the story. You turn 30-minute customer interviews into content gold.
• You move fast. Experience with HubSpot, CMS platforms, SEO/GEO optimization. You ship, measure, iterate. Speed is your advantage.
• You think like an entrepreneur. Agency background? Journalism + B2B experience? Scrappy startup veteran? We want people who\'ve learned to do more with less.

Growing together - what you can expect at voize

• We are a fast-growing startup, that means you will tackle challenges, grow quickly, and make a real impact, giving frontline workers more time for people
• We foster an open, collaborative culture with regular team events, whether you work from our Berlin office or remotely across Germany
• Become a co-creator of our success with stock options
• Generous perks: 30 vacation days plus your birthday off, Germany Transport Ticket, Urban Sports Club, regular company off-sites, and access to learning platforms such as Blinkist and Audible
• You decide when you work best, that means flexible working hours and a good hybrid set-up.

Ready to talk? Apply now! We’re looking for entrepreneurs, content marketers & start-up storytellers - who thrive in ambiguity and know how to capture the best content & stories. You’re encouraged to apply even if your experience doesn’t precisely match the job description.

Your skills and experience will stand out & set you apart - especially if your career has taken some extraordinary twists and turns. Voize welcomes people from all different backgrounds, including age, citizenship, ethnic and racial origins, gender identities, individuals with disabilities, marital status, religions and ideologies, and sexual orientations to apply.

We’re excited to hear from you!