BEV Product and Sales manager

Are you ready to lead the commercial expansion of cutting-edge electric construction machinery Do you have a passion for sustainability innovation and driving growth in a fast-evolving market We are seeking a dynamic BEV Products Sales & Marketing Manager to spearhead the adoption and sales of electric machinery in the DACH Region (Germany Austria and Switzerland).

As a key player in the team you will combine business development product selling commercial strategy and hands-on market execution to accelerate the success of our electric excavators wheel loaders and other electric machinery across a rapidly growing sector.

Key Responsibilities

Sales Growth & Revenue Delivery

• Lead the charge in achieving annual sales targets for electric machinery across the DACH Region.
• Develop and execute country-level sales plans with a focus on volume targets pricing strategies and competitive positioning.
• Identify and secure new business opportunities across a diverse range of sectors including rental municipalities construction recycling & waste ports and airports.
• Lead regional tenders commercial quotations and customer negotiations to win key deals.

Key Account Acquisition & Strategic Business Development

• Build and nurture strategic partnerships with high-potential customers such as major rental companies government organizations large contractors and sustainability-driven project owners.
• Develop tailored solutions that showcase CO₂ reduction benefits TCO savings and custom charging solutions.
• Convert demo trials and pilot projects into long-term contracts or framework agreements.
• Maintain a strong pipeline of opportunities using a structured Key Account Management (KAM) process.

Dealer Enablement & Commercial Support

• Strengthen dealer networks to sell and support electric machinery effectively.
• Coach dealer sales teams on value selling competitive differentiation and customer engagement.
• Drive dealer marketing initiatives including open days roadshows and joint customer visits.
• Monitor dealer performance to ensure alignment with brand standards pricing and product strategy.

Market Activation & Brand Promotion

• Lead impactful region marketing campaigns to position the company as a leader in electric construction machinery.
• Plan and execute exhibitions roadshows demo tours and customer events.
• Develop engaging sales materials case studies product presentations and digital content tailored to the Nordic market.
• Track competitive dynamics and adjust strategies to ensure market advantage.

Pre-Sales Support & Solution Selling

• Conduct product demonstrations customer site visits and application evaluations to ensure product fit for specific needs.
• Support customers with ROI / TCO calculations and detailed product presentations.
• Collaborate with product and service teams to ensure seamless onboarding of new customers.

Market Intelligence & Commercial Insight

• Analyze trends in electrification sustainability and local incentives to provide actionable market insights.
• Share feedback with product teams to address customer needs and identify emerging opportunities.
• Identify growth segments and recommend targeted commercial strategies for success.

What Were Looking For

• Fluent in German and English
• Minimum of 5 years of experience in the manufacturing industry with a proven track record of working with dealers.
• Experience with sales and product knowledge in machinery such as excavators wheel loaders forklifts agricultural machinery etc.
• Strong communication skills and the ability to engage stakeholders at all levels.

Why This Role

This is a unique opportunity to play a key role in the rapid transformation of the construction and industrial machinery market. You will have the chance to work with the most advanced electric products shape the future of the industry and make a tangible impact on sustainability in the DACH region.

Apply Today!

Your future is electricjoin us in driving the transition to sustainable green technologies in the DACH region.

Key Skills

• Time Management
• Data Analytics
• Analytical
• Agile
• Requirement GatheringStrategic thinking
• Visio
• Communication
• Problem Solving
• Market Research
• UML
• Cross Functional Teams

Employment Type: Full Time

Experience: years

Vacancy: 1

If you’re a results-driven professional with a passion for innovation and sustainability we want to hear from you! Apply now to take the next step in your career and help us lead the charge in the electrification of construction machinery.