Brand & Creative Strategist (m/f/d)

Your tasks

Are you passionate about building and protecting a holistic brand, shaping omnichannel communication, and turning strategic insights into breakthrough creative ideas? Do you thrive at the intersection of brand identity, creativity, and data? Then you might be the perfect fit!

As Brand & Creative Strategist (m/f/d) at KoRo, you will be the central architect of KoRo’s communication and content strategy, defining, protecting, and activating the brand across all channels – from D2C e-commerce to major retail grocery shelves (like Edeka, dm etc.). This role blends analytical rigor and creative vision, translating KoRo’s core values of taste and transparency into breakthrough ideas that drive both long-term brand equity and immediate consumer action. Your key responsibilities will include:

Brand & Positioning Strategy (40%)

• Brand Narrative Development: Own and develop the core brand story, messaging hierarchy, and tone of voice, ensuring it clearly differentiates KoRo in the competitive European food and snack market.
• Market & Audience Insight: Conduct deep-dive research into cultural trends, competitive brand activity (in-store and online), and consumer motivations to unearth actionable strategic insights that inform all creative output.
• Value Translation: Develop strategic frameworks to articulate how KoRo’s values (accessibility, sustainability, well-being) are communicated visually and verbally across D2C and retail environments.
• Brand Health Tracking: Partner with the Brand Manager to define and monitor key brand health metrics and derive insights to ensure creative strategies drive long-term value.

Omnichannel Creative Leadership (40%)

• Creative Briefing Excellence: Author and lead top-tier Creative Briefs for major campaigns, product launches, and evergreen content pillars, giving Creative and Content teams a clear, inspiring, data-backed roadmap.
• Experiential Strategy: Define the creative vision for all physical brand touchpoints, including POS materials, in-store displays, packaging updates, and brand activations — ensuring alignment with digital experiences.
• Content Pillars: Conceptualize and manage the execution of content strategies for website, TikTok, Instagram, and YouTube, ensuring platform-native yet consistent creative concepts.
• Scripting & Concepting: Drive high-level creative concepts and develop strategic scripts/copy lines to showcase KoRo’s products and trading model in persuasive, engaging formats.

Cross-Functional Strategic Alignment (20%)

• Strategic Governance: Serve as the brand’s voice and strategic gatekeeper in cross-functional meetings with Product Development, Performance Marketing, and Retail Sales.
• Creative Performance Analysis: Collaborate with Data & Growth teams to analyze why creative narratives or visual styles succeed or fail, translating insights into future recommendations.
• Stakeholder Presentation: Articulate complex creative strategies and data-backed rationale to executive and cross-functional leadership to secure buy-in.

Your profile

• You bring 5+ years of experience in a strategic or senior creative role at an agency or within a fast-growing D2C or CPG/FMCG brand.
• You are fluent in English (German is a plus) and ideally live in or close to Berlin.
• You are comfortable working at both the macro level (brand identity) and micro level (creative execution) across digital, social, and retail channels.
• You excel at crafting clear, inspiring Creative Briefs and turning complex business challenges into compelling strategic storytelling .
• You have a deep understanding of purchasing behavior in the food and snack category , both online and in-store.
• You are confident using data, audience insights, and performance metrics to guide and refine creative direction.

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work-life balance.
• A beautiful and modern office in Berlin Schöneberg , easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
• Optimal performance thanks to a modern MacBook.
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
• 20 % discount in our KoRo online store.
• Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation ) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

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